the past two decades, the event has built its reputation on providing insights not only into current trends, but also into the trends that are emerging now and in the years to come.” “Vitafoods Europe is also the only trade show that we know of that combines the ingredients and consumer products side. It is the place to be for what we do. It has all the ingredients and materials suppliers, customers and partners in one place, and is our top show every year – we look forward to it, we prepare for it and it pays off,” noted a spokesperson from Friesland Campina.

A feast for the eyes

Showcasing innovative, trending ingredients and raw materials, guests can visit the ingredients and raw materials area to discover what’s new in the health and nutrition space. With hundreds of global suppliers ready and waiting, this area of the exhibition will allow guests to source the newest and most innovative ingredients and raw materials. Keeping up with innumerous trends – from Algae, to CBD and beyond – is less of a challenge when you can engage the senses and get professional advice from the experts themselves. Visit the exhibition to get a complete picture of an ingredient’s functionality, application potential and benefits; and discover new ways to meet the health needs of different consumers. Guests can also find the ingredients that will give their products a competitive edge at Vitafoods Europe. The global dietary supplements market hit $179.8bn globally in 2020 – Vitafoods Europe brings together buyers, distributors, retailers and suppliers to do business and uncover high-quality, innovative dietary supplements and functional food and beverages.

For a company looking to source or showcase products that improve health, well-being, physical and mental health, Vitafoods Europe is a must-attend event. From energy drinks to meal replacement bars, chewable supplements to effervescent tablets and everything in-between, guests can source and taste the very latest products to hit the market.

Services and equipment Visit the services and equipment area to explore a wide range of solution providers, operating in the health and nutrition space – specialising in nutraceuticals. Whether in the early stages of launching a brand or visiting as an existing market player, selecting suppliers will be one of the most critical decisions any company will have to make. At Vitafoods Europe, hundreds of global suppliers will be together in one place, making

Ingredients Insight /

it easier to find the next business partner and forge potentially fruitful relationships. Contract manufacturing and private label will also be part of the exhibition, offering market-ready private and white-label business opportunities. Vitafoods Europe offers brand owners, retailers and manufacturers the opportunity to meet with suppliers to source innovative white-label and private-label products ready for market, as well as bespoke products developed with leading contract manufacturers. Innovation and invention are at the forefront of the industry. Vitafoods Europe offers the opportunity for businesses to meet product development challenges, as well as source the very latest products. Whether it’s a new extract, vitamin, mineral or protein, energy bar, isotonic sports drink or enriched gummies, this event is the perfect place to find or develop new ingredients that enhance health, well-being, physical and mental performance.


The global dietary supplements market hit this figure in 2020.

Persistence Market Research

“At Vitafoods Europe, hundreds of global suppliers will be together in one place, making it easier to find the next business partner.”

Vitafoods Europe is the event where the global nutraceutical supply chain comes together and is able to source leading dietary supplements, functional food and beverages and high-quality service and equipment providers from across the industry’s four key sectors. At Vitafoods Europe, attendees will find the most beneficial advice and expertise to respond to consumer demand and give their products the competitive edge. Attendees will enrich their understanding and explore the most important market trends, regulatory complexities, packaging and labelling challenges and market drivers, through brand new event content and educational visitor attractions.

Benefits from attending Anyone who attends Vitafoods Europe will leave with an enriched understanding of nutraceuticals, having interacted with competing brands and product developers, inspired visitors with innovative ideas, and found new ways of improving and building on the next big industry idea. Participating at Vitafoods Europe puts companies at the beating heart of nutraceuticals, allowing them to accomplish multiple business objectives, including finding product development solutions, meeting global suppliers and sourcing raw materials – to name a few. ●


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