search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Company insight


Come for the science, stay for the partnership


While there are many K2 suppliers on the market, companies continue to partner with NattoPharma. Offering the only K2 as MK-7 clinically proved to deliver health benefits, NattoPharma brings 20 years of expertise – and over 20 published human clinical trials – that make creating and marketing successful products an effortless process.


I


t is difficult to know where to begin when there is a gap in the market, and a seemingly obvious product to fill that void. For a product to be created quickly and efficiently, several factors need to be considered: a clear delivery form driven by consumers, health benefits delivered by the ingredients, and claims that will earn attention on crowded shelves. The question is then who can help bring that product to market.


products are created, and marketed, based on ongoing research.


Product development


Beyond the essential foundation of science, NattoPharma finds brand owners solutions while adding value to their portfolios. Partnership remains the priority, and NattoPharma is invested in their clients’ success. For example, UK-based supplement manufacturer Terranova, sought to create a


“NattoPharma is a true leader in the field and the only company sponsoring ongoing clinical trials.”


For bone and cardiovascular support products, the next step is to connect with NattoPharma, the vitamin K2 world leader. Brand owners are increasingly seeking K2 because substantial evidence confirms it delivers bone and heart benefits, and that science has exclusively used MenaQ7 vitamin K2 as MK-7 as the source material. Meaning, while other K2 suppliers claim they provide health benefits, only MenaQ7 has ironclad studies confirming those benefits are delivered.


NattoPharma continues to drive research with more bone and cardio studies, while still exploring new health indications. In doing so,


combination of vitamins K2 and D3, but the company’s creed insisted it find a vegan, mineral-protected K2 raw material. Terranova cast a wide net but eventually found the answer with NattoPharma. What began with an in-depth conversation between a sales representative and the brand owner, soon involved NattoPharma R&D and product development. Lauded for their speed and efficiency, the manufacturer was surprised by the development and subsequent


testing of the raw material. They hit the market in record time and the


Science-based marketing MenaQ7 K2 as MK-7 makes bones and hearts healthier and NattoPharma can say this with confidence, having conducted human clinical studies to prove it. NattoPharma partners are therefore able to share these claims on their products. There are examples across the globe of brand owners who are confidently, and within regulatory compliance, earning consumer attention.


Complementary Medicines Group (CMG) was the first to introduce vitamin K2 to the Australian market, and it credits its NattoPharma partnership as a driver of its success.


“NattoPharma has provided us with amazing support, from product development to our media campaigns targeting health- focused publications. As a result, vitamin K2 awareness in Australia is at an all-time high, and we are enjoying distribution in leading health food stores. NattoPharma is a true leader in the field and the only company sponsoring ongoing clinical trials,” says Craig Fallshaw, CEO of CMG. The ultimate goal of research is discovery, and companies must make that investment before a marketing strategy can even be conceived. Without claims, the impact of a supplement marketing programme is limited. That is where NattoPharma comes in; continuously conducting clinical research to validate vitamin K2 benefits, providing MenaQ7 as the actual source material. When science reveals an impact, the company – and their partners – are always sure of it. ●


NattoPharma R&D ensures MenaQ7 K2 “partners up” with other key nutrients for “Better Together” formulations, supercharging product health benefits and claims.


Ingredients Insight / www.ingredients-insight.com www.nattopharma.com 29


manufacturer never had to consider compromising their principles to bring the product to life.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96