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Healthy living


A powerful response to the pandemic


Improving health through diet is nothing new – adding botanical nutraceuticals into the mix is a more recent trend. Jim Banks discusses the booming market for botanical nutraceuticals and the effects of the pandemic with Esther Mills-Robert of the Health Food Manufacturers Association.


F


or decades, a growing cohort of consumers has been taking more responsibility for their personal health, recognising that diet and exercise have an enormous impact on their ability to live well. More than one year into the global health crisis caused by coronavirus, that trend has gathered more momentum.


As consumers around the world come to better understand nutrition, they are not only improving the basic components of their diet, but also supplementing them with foods that provide specific health benefits beyond their nutritional value. The healing benefits of plants, many of


which have been known for thousands of years, are under the microscope of scientific research – and the global market for botanical nutraceuticals is booming as a result.


Simply put, nutraceuticals are plants and herbs that are rich in specific nutrients that help the human body to reach optimum mental and physical performance. Research by the Health Food Manufacturers Association (HFMA), into the habits of the UK population since the start of the Covid-19 pandemic, shows that coronavirus has caused an uptick in interest in food supplements.


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Ingredients Insight / wwwIngredients Insight / www.ingredients-.ingredients-insight.cominsight.com


FotoHelin/Shutterstock.com


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