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Company insight


Innovative plant protein partnerships


To create plant-based meat alternatives that have visual appeal, as well as a convincing taste, is no mean feat. As an increasing number of brands look to offer their own alternatives to meat and dairy, finding and developing the right plant proteins is a growing priority. Leading producers of flavours and fragrances Symrise offers expert advice, science and industry know-how to create plant-based solutions that respond to consumer demands.


lant-based alternatives to meat and dairy are some of the fastest- growing categories in the food and beverage market. Far from being niche, as they once were, vegan products are embraced by various consumer groups around the globe. These consumers are reshaping the market with an increasing demand for sustainable and healthy food. Globally, the number of people who have switched to plant-based meat or dairy alternatives for sustainability reasons has increased by more than 50% between 2014 and 2020. Plant- based proteins have therefore gradually become mainstream, but how they taste is still important.


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Surveys showed that 79% of millennials eat meat alternatives and 37% plan to buy more meat alternatives next year. These changing attitudes are most often attributed to increased health concerns and a desire to benefit the environment by feeding the world’s population responsibly. Whether flexitarian, vegetarian or vegan – consumers want tasty products using plant proteins.


Symrise develops authentic plant-based alternatives using plant proteins – without the protein off-notes that are common in many meat alternatives.


foods offer – from appearance to taste – so that they will be placed in consumers’ shopping carts time and again?


The mission Symrise’s mission is clear: provide healthy, sustainable and authentic plant- based alternatives. The process of how it develops a range of great tasting


“The number of people who have switched to plant- based alternatives for sustainability reasons has increased by more than 50%.”


With more people opting for plant- based products – including meat-eaters – a new type of diet has emerged. The question is, then, how to enrich the long- term diet of these consumer groups with equally delicious options. What should


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culinary products that fulfil its mission, is more complex. The company’s in-house experts, together with its ecosystem of partners, help to overcome the main consumption barriers for plant-based proteins – undesirable protein off-notes,


by delivering great taste for consumers. At the same time, the Symrise taste and visual appeal delivers on functionality, in terms of efficacy and cost-effectiveness. Symrise bases its work on extensive global and local insights by leveraging a broad variety of proprietary and external tools. These include the Symrise trendscope, ‘flavours in motion’ and ‘taste treks’, all of which are products that identify the ingredient and flavour trends emerging in the plant-based market.


Symrise also observes social media trends (for example, on meatless and dairy-free products), to understand consumer perceptions as well as their expectations. The company’s exclusive collaboration with up-and-coming chefs generates insights into a wide range of protein-related cooking techniques, recipes and equipment.


Ingredients Insight / www.ingredients-insight.com


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