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Company insight


ovid-19 has changed consumer behaviour and will continue to do so in 2021. Research from market analysts FMCG Gurus shows that there is now an overriding demand for healthy ingredients – with more than 80% of consumers wanting to eat more healthily post-pandemic. However, sweet treats are still seen as important in relieving stress, with three in five consumers in Europe wanting to see more healthy indulgent food. When it comes to confectionery purchasing, six out of ten consumers globally say that health matters, and every fourth consumer in Europe is willing to pay a price premium for products that can


Sweet treats made healthy C


Global health and nutrition company BENEO has extensive experience in developing and producing ingredients from natural sources. These ingredients improve the nutritional and technical properties of a variety of products – supporting health while optimising taste and texture. Myriam Snaet, head of market intelligence and consumer insights at BENEO, explains the company’s latest advancements in confectionery ingredients.


successfully address these needs. Even before the pandemic, figures showed that more than half of global consumers said they always or usually look for foods to improve or increase their energy levels, a trend that is likely to accelerate post-Covid.


The potential of emerging trends Rising trends present significant opportunities for manufacturers to tap into demand for healthy indulgence. In fact, functional confectionery containing BENEO’s next generation, slow-release sugar Palatinose is proving particularly popular. It helps people stay focused for longer, delivering sustained energy and


supporting them mentally. From a nutritional point of view, it has a balanced effect on blood sugar levels, but delivers the full energy needed to function, eliminating “boost and crash” blood sugar spikes. Overall, these shifting consumer demands will alter buying patterns across the whole confectionery sector in both the short and long term. Manufacturers that are equipped with the right ingredients, such as Palatinose, to help them develop products that offer the perfect blend of healthy indulgence, will find themselves in the best position to benefit. ●


www.beneo.com


Rethinking eating patterns.


Go low, go slow, go all day. The traditional three meals a day have evolved to fluid meal moments. Get on board with the eating challenges in the new normal and offer the right bite for each break. Help consumers to get the most out of their day with Palatinose™, providing full carbohydrate energy coupled with a more balanced blood sugar level. Focus on inner wellbeing with Orafti®


Inulin and Oligofructose, naturally sourced


prebiotic fibres that improve digestive health. From your lab to their lunchbox, aim for functional products that are sensorially and nutritionally appealing to today’s consumers.


Follow us on: www.beneo.com Ingredients Insight / www.ingredients-insight.com 47


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