COUNTER INTELLIGENCE Some of the best in March Dallas/Fort Worth opens Diageo luxury spirits outlet
is the drinks giant’s first retail space to showcase at the airport and is designed to offer a “luxurious, interactive spirits experience for travellers”. Located in Terminal D between gates
Diageo Global Travel has announced the opening of a new luxury spirits store at Dallas/Fort Worth International Airport. In a partnership with DFASS Group
and partners CBI Retail Venture, MDT Strategic Ventures and Charles Bush Consulting, the 400sq ft (37sq m) store
D22 and D23, the outlet was designed, produced and implemented by retail- focused design and production agency Bloommiami. It features a central sampling station displaying the latest products. Diageo says this offers the ideal
space to educate passengers on its extensive portfolio. Meanwhile, interactive video-screens
and displays allow consumers to discover more about the brands, including a
Brown-Forman travel retail portfolio on show at Orlando summit
Brown-Forman Global Travel Retail is aiming to capitalise on current international pax headwinds as it travels to the inaugural Duty Free Summit of the Americas (18-21 March) to tout its strong whisk(e)y portfolio. Jack Daniel’s, Woodford Reserve
and Slane Irish Whiskey will take centre stage alongside new Single Malts from BenRiach and The GlenDronach. “We are enjoying a remarkable
period of global macro-economic and geopolitical health that promises to fuel steady growth in travel retail in the foreseeable future barring unforeseen circumstances,” said Brown-
Forman Global Travel Retail Marketing Director Eric Helms. “Brown-Forman is poised to benefit from this period of stability thanks to the channel- leading strength and popularity of our whisk(ey portfolio.” Jack Daniel’s range, including Old
No.7, Tennessee Honey, Gentleman Jack and Jack Daniel’s Single Barrel, continues to grow in mature and emerging travel retail markets. “We are rounding out the Jack
Daniel’s portfolio in travel retail with the addition of Jack Daniel’s Tennessee Rye and Jack Daniel’s Bottled-in-Bond, both of which will be making their presence felt in 2018 and in Orlando,” Helms added.
Tom Ford ‘stirs the senses’ with Vanille Fatale fragrance
Estée Lauder Companies has launched Vanille Fatale – a ‘defiant’ olfactive experience from Tom Ford. Bottled in a classic Private Blend bottle, the 50ml, 100ml and 250ml varieties “grip
the senses with stirring spices, vanilla and robust woods” for a “refined yet raw, polished yet primal” experience. Vanille Fatale (excluding 250ml) is available
in travel retail outlets globally. It retails at
Worlddutyfree.com at £177.75 (100ml) and £122.45 (50ml). The scent exhibits notes of spicy saffron,
coriander, earthy myrrh and olibanum to open, before graduating to hints of roasted barley and coffee with rich narcissus and creamy frangipani. Meanwhile, Madagascan Vanilla pairs
with mahogany and “musk-nuanced suede” to finish.
82 TRBUSINESS MARCH 2018
Haleybrooke to build Snow Queen vodka’s GTR profile
Haleybrooke International has
reached an agreement with Ellustria Ltd to develop its travel retail business for Snow Queen Organic Vodka. The super-premium beverage,
produced using organic wheat through a traditional filtration process and bottled in France, will retail in duty free at $39 (one-litre). Haleybrooke International President
Patrick Nilson stated: “We are excited about launching the new re-positioned Snow Queen Organic Vodka in the travel retail channel which is the perfect place for super premium products.”
feature-wall that emphasises exciting variants from the Scotch and American whiskey categories. A strong focus is placed on
Johnnie Walker, alongside a range of single malts and other serves from Bulleit, Baileys, Cîroc, Tanqueray and Zacapa. Diageo Global Travel Americas
Commercial Director Marcos Bibas commented: “The store’s luxury features are designed to offer new and existing passengers the opportunity to discover and try our award-winning spirits, so they have all the information they need to purchase the right brand for them.”
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