AMERICAS LEADING OPERATORS: STARBOARD Unlock the full potential...
“The launch of World Dream has been incredibly exciting. The guest is responding well to the world-class retail experiences we’ve brought to the Asia market.”
David Goubert,
Senior Vice President, Cruise Line Retail, Starboard Cruise Services
Seas also continues to be a model ship for us in Asia to launch key retail initiatives, like the newly launched Tiffany & Co. boutique.
Asia remains a notable investment channel, with Starboard signing the contract for luxury duty free and travel retail shops onboard Dream Cruises in 2016. How is that contract performing? David Goubert, Senior Vice President, Cruise Line Retail: “Asia continues to be an important growth area for Starboard. We’ve demonstrated that we’re the leaders in Asia by exclusively partnering with top luxury brands such as Tiffany, Bulgari, Hublot, Cartier and operating groundbreaking retail experiences onboard the region’s newest, largest and most popular ships. Starboard is extremely proud of its partnership with Dream Cruises and the world-class retail we’re bringing to the guest — they are responding incredibly well to the ‘firsts’ we’ve launched in Asia. Royal Caribbean’s Quantum of the
World Dream launched in November. Tell us more about the onboard retail offer and how that is working out? Goubert: The launch of World Dream has been incredibly exciting. The guest is responding well to the world-class retail experiences we’ve brought to the Asia market. Starboard launched the first-ever
Tiffany & Co. boutique at Sea in Asia aboard World Dream and the response has been tremendous. Guests enjoy the Tiffany & Co. High Tea Set exclusively on World Dream. It’s Tiffany’s first high tea at sea, featuring a set menu showcasing exclusive Tiffany treats and British delicacies. Another first is the Dior watches and jewellery boutique at sea, featuring a diverse collection of fine accessories, and watches.
jewellry
In 2016, Starboard ceased operations on nine cruise vessels belonging to Carnival to focus on 15 ships, as competitor Harding increased its US presence. Tell us how the US business is performing given the heightened competition? Neumann: Starboard’s focus
remains on true transformation of the onboard retail experience and operating on the industry’s newest ships, such as the Carnival Horizon launching this Spring. We were thrilled to be awarded Carnival’s latest newbuild, where we’ve planned several important firsts for the cruise line – from stand-alone boutiques appearing for the first time on Carnival ships, to renowned brands that will also make their debut for the first time on board Carnival.
Tell TRBusiness about your immediate onboard retail plans for 2018 in the Americas (new contracts, brand listings etc.)? Neumann: 2018 is one of the most exciting years on record for Starboard. We’re in the midst of launching three incredible ships with our cruise line partners that will raise the bar for onboard retail. In addition to the Carnival
Horizon, we’re also launching Royal Caribbean’s newest and biggest ship, Symphony of the Seas. Guests onboard will be treated to shopping experiences specially crafted for Royal Caribbean, in keeping with the adventurous spirit of the brand. And, of course, there’s tremendous anticipation for Celebrity Edge launching later this year. Starboard will bring to life a retail experience that’s every bit as groundbreaking as this notable ship. «
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www.trbusiness.com/subscriptions Starboard is launching on Royal Carribean Symphony of the Seas, pictured here during her four day sea trial. Source: RCL. 58 TRBUSINESS MARCH 2018
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