AMERICAS LEADING OPERATORS: DFS GROUP
international and local products complemented by great services. It is looking forward to working with the airport commission to provide international visitors to San Francisco airport and Bay Area residents with more reasons to shop. Last year, the airport handled a
record 55.8m passengers, of which 12.9m were international enplaned and deplaned travellers. All of these and more most likely stand to benefit as DFS enhances the retail offer. Sullivan says: “The region is such a rich cornucopia of great food and wine, as well as niche artisanal products and some more well-known brands too – we are excited to be able to showcase them, particularly to international visitors. “We’re also thrilled to be able
to take our stores to another level in SFO. We have some great plans and look forward to unveiling them in due course within a vibrant environment that combines cutting- edge technology with a true sense of dedication.” Meanwhile, the redesign and
construction of the 4,273sq m retail space will commence this summer with the majority expected to be completed by summer 2019. Broadly speaking, DFS’ short-term approach to the duty free and luxury store locations at its disposal is based on a strong commercial vision for its customers and the airport commission. Sullivan explains: “This will
revolve around outstanding shops reflecting the unique flavour and offerings of the Bay Area and an authentic sense of place; a carefully balanced mix of local flavour and international brands; DFS’ award- winning customer service; and clever use of next-generation technologies that support our omnichannel, 360-degree marketing approach. “Of course, we are also very
proud to work with a selection of disadvantaged business enterprise partners and we are the only operator to be certified to the highest level (tier 3) by the US Customs and Border Protection.” The partnership between DFS
Group and the San Francisco Airport Commission remains as strong as ever and the same can be said of the
MARCH 2018 Unlock the full potential...
alliance between DFS and payment and lifestyle platform Alipay. In October 2016, DFS launched
Alipay at San Francisco International Airport and became the first offline retailer to offer the payment option within its shops. Partnering with Ant Financial Services, DFS said at the time that the system provides customers with a “fast, easy and safe mobile payment” service that catered to DFS’ global customer base and “seeks out convenience and service when shopping in travel retail”. Sullivan comments: “With the
support of Estée Lauder Group during the 2016 October Golden Week, we launched a special promotion with Alipay that drew shoppers’ attention to this popular payment method. Today, Alipay is accepted in all DFS North American locations.” There was much focus on San
Francisco International Airport in 2017 due to the tender, but progress has also been swift at DFS’ other North American airport operations at New York John F. Kennedy (JFK) and Los Angeles International.
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JFK/TBIT developments According to Sullivan, travel retail continues to grow in New York JFK. Last year, JFK International Air Terminal (JFKIAT), operator of Terminal 4, added a number of new carriers including Hainan and Xiamen Airlines, which commenced services in the second-half of the year. He recalls: “In addition to
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introducing a number of pop- ups such as Chanel, Tiffany, FAO Schwartz and Marc Tetro, we completed a refresh of our beauty store to add new and exciting brands. Renovating stores to diversify our assortment, and adding new, fresh brands will be our focus in 2018.” Speaking of fresh brands, the 28sq
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m FAO Schwartz pop-up, its debut travel retail store, was operated by DFS until 30 December 2017. The store offered the company’s toys and speciality goods and no doubt served as the perfect complement to the excitement of travel. Over at Los Angeles International Airport (LAX), where DFS secured
New stores last introduced by DFS at San Francisco International Airport in September 2014 included boutiques for Gucci.
TRBUSINESS 43
of the TBIT fashion boutiques and adding new fashion, sunglasses and fashion jewellery brands to TBIT’s already exciting line-up.” «
completed a refresh of the TBIT consumables store. Sullivan adds: “This year, our focus is a renovation
The main DFS store front in the Tom Bradley International Terminal at LAX.
a 10-year contract to develop and operate duty free and duty paid merchandise in all terminals in 2012, DFS completed a beauty refresh and renovation in the Tom Bradley International Terminal (TBIT) last year. “We added new brands including
Fresh, Tom Ford cosmetics, Giorgio Armani cosmetics and YSL.” During the year it also
Mark Sullivan, DFS North America
“We’re also thrilled to be able to take our stores to another level in SFO. We have some great plans and look forward to unveiling them in due course within a vibrant environment that combines cutting-edge technology with a true sense of dedication.”
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