Helen Tebay Director, The Sales Lady Limited
THREE STEPS TO BUILD YOUR
ONLINE TRUST Online trust is at an all-time low and vague, exaggerated content leads to buyer’s remorse. I have seen it all over the last five years.
The finance and support panel ANGEL EYES FOR A DEAL
Start-up and early-stage businesses in Lancashire will have a new avenue to explore when seeking the vital investment they need to grow.
A new ‘Angel investors network’ is about to be launched in the county with a mission to bring investors and businesses together.
Angel investors invest their own money into start-ups, typically in exchange for equity.
The new angel initiative, first revealed by Lancashire Business View last September, is being driven by Lancashire County Council.
It was one of several funding avenues discussed by an expert ‘finance and support’ panel that took to the stage at the festival.
potential investors. His organisation is a key part of the UK innovation agency’s deep investment in the pioneering businesses that drive economic growth.
He told the audience: “We help people to put their business plan together and how to take things from early stage into commercial production.
“We also help people navigate the funding landscape. We will help you get ready to tell your story when you are ready to talk to funders.”
Helen Clayton, managing partner at Blackburn headquartered accountancy practice and business advisors PM+M, shared her belief that there is ‘a lot of appetite’ amongst
We want to make sure we keep talent in
Lancashire, and that we provide solutions. It is something we are really excited about. We’re going to go very hard with it
Amin Vepari, business finance and scale up lead at Lancashire County Council, told delegates: “We felt we had to take the initiative.
“We’ve already got a number of angel investors lined up and we are working with businesses in the background.
“We want to make sure we keep talent in Lancashire, and that we provide solutions. It is something we are really excited about. We’re going to go very hard with it.”
He also urged businesses not to be nervous when it comes to funding avenues such as venture capital and added: “Education is important especially when it comes to venture capital.
“Through services like Access 2 Finance and fhunded, we are spending more time educating businesses to help them really understand the opportunities.”
Andrew Kent, senior manager at Innovate UK Business Growth, said it was vital that businesses were investment ready when it came to seeking finance and that included having the right story to tell
Lancashire companies to achieve more growth through funding.
She said often the obstacle was they didn’t know “where to look and don’t know who to ask”.
Helen spoke of the pride in Lancashire’s family businesses. She said: “There’s a lot of appetite to achieve more and to do more and to pass that onto next generation.”
She also said it was important that businesses looking for funding really knew their figures and kept revisiting the numbers.
To stand out and drive sales, focus on these three essential strategies:
1. Be clear, specific and results-driven
Your message must directly address your audience, highlight measurable results and outline the experience of working with you. Vague messaging confuses prospects, and confused people don’t buy. Instead of ‘Business owners save tax,’ say “Six-figure founders reduce tax by 30 per cent - no spreadsheets needed.’ Gather client success metrics to refine your messaging and prove your value.
2. Speak to more people proactively
Many businesses rely on passive marketing, but success comes from actively expanding your audience and making them offers. Choose two or three strategies that align with your strengths, whether networking, partnerships or direct messaging. Your ideal clients are everywhere. But if you don’t ask, they won’t buy. Set clear goals for new contacts and conversations and evidence when it’s working.
3. Guide buyers with the right next step
Lower-risk next steps such as ‘follow for tips’ or ‘join a webinar, build trust. Jumping straight to ‘book a call’ can feel high-risk to new prospects. Balance your approach. Make offers frequently and with variety. The more value you provide upfront, the easier it is for buyers to say yes to the bigger asks.
By applying these tactics consistently, you’ll stand out, build trust, increase sales and feel back in control of your selling!
Want to boost your sales?
Visit
www.saleslady.co.uk for sales support, training and tips
Book in your free consultation call. Identify adjustments needed in your
current sales process. To achieve your 2025 financial goals
Helen Clayton and Amin Vepari LANCASHIREBUSINES SV
IEW.CO.UK
81
IN VIEW
FESTIVAL OF BUSINESS
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