much where we want to be. Clients of all generations also want that. Ultimately, they want to sit around the table and have conversations about their business and their ambitions.
“The broad range of clients that we act for in the privately owned space are the backbone of the practice and that will remain the case.”
Helen is also laser focused on her team’s wellbeing. She knows only too well where the dangers lie. She recounts how she suffered burnout in her mid-30s as 12-hour days and six day working weeks took their toll.
Trying to burn the candle at both ends, she found herself unable to function and even opening an email was beyond her. It is something she is very open about, explaining: “When it gets to that
happened to me and I’m not going to let it happen again’. You also have to give yourself permission to have off days.”
She goes on: “If we built this business into 300 people, we wouldn’t be able to keep a handle on everybody. It is hard enough with hybrid working. When people are struggling, they are the hardest people to see.”
Helen also made a life-changing choice in her personal life when, as she explains, the “maternal instinct kicked in at the ripe old age of 39.”
She wasn’t in a relationship and so sought out a specialist clinic. Three years later, with the help of an anonymous sperm donor, her
I’m really proud of the growth we’ve seen and
we can do more. We’re looking to invest more in people and into IT and processes
stage it is quite debilitating.” Again, life-changing choices had to be made.
She says: “I don’t think you see it coming because you’re engrossed in what you are doing, throwing everything into things. It is about recognising when you need to take your foot off the pedal.
“Learning to say ‘no’ can be very powerful, though it is difficult to do sometimes. But change has to come through you.
“It has to come from individuals saying ‘that daughter Emma, now aged nine, was born.
Turning her attention back to her key role in the business, Helen says: “We really are a true partnership. It is important to stress that I’m not standing here on my own.
“PM+M’s success is simply down to the talents of our people - they are what make us stand apart.
“We all share the same core aims, working together towards mutual success and growth. As a result, this is a great place to be.”
Steve Brennan Co-founder & CEO
@Bespoke_HQ bespokedigitalagency
WHAT IS A PERFORMANCE
WEBSITE? At Bespoke we use the term “performance website” to differentiate between standard B2B websites, and the select few that hoover up the majority of visibility and enquiries in their region and/or sector.
Our team has been building performance websites for Lancashire businesses since 2001. But we recently did some new work to understand the difference with more clarity.
We concluded that when compared to a competitor website, or any previous website the business may have had, a performance website should:
• Rank better in Google for priority keywords
• Generate more high quality traffic
• Converts visitors to enquiries at a higher rate
• Achieve more visibility and enquiries
• Have a faster, more reliable, easier-to-use CMS
• Use more future proof, secure and slick tech
• Look obviously handcrafted
So we are not Squarespace, WordPress, template-based, or websites designed without extensive research or data. These are characteristics of the majority of websites that perform less.
The kicker is that the performance website works to its full potential when it’s built on a solid digital strategy, and when it is supported by laser-targeted digital marketing campaigns.
So the food for thought is: does your business have a performance website?
And if you switched, embraced the performance website model, and began dominating your field online, what would be the impact financially for your company over the next five years?
For further information call Steve Brennan Tel: 01772 591100
www.bespokedigital.agency
LANCASHIREBUSINES SV
IEW.CO.UK
23
IN VIEW
BIG INTERVIEW
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