Zoos are facing a difficult time. Tis year marks a three- year low in Net Promoter Score, overall satisfaction, attendance, and repeat visitation, and are seeing their
third year of shrinking projections for attendance growth (although still projecting to grow). However, 2017 was
Demographics of Zoo/Animal
Attraction Guests
not an all-time low in membership ownership, and guests remain the most optimistic they’ve been about the economy in three years.