10.2 What's Changed? 2017 saw the all-time lowest rate of membership
ownership for Art Gallery patrons.Tis attraction type has seen its projected growth shrinking each year,
and 2018 forecasts the first year we may see audiences shrink. Although Net Promoter score is suffering, with a large decrease in Promoters and increase in
Demographics of Art Gallery Guests
Detractors, half of 2017 Art Gallery guests intend to return to the same gallery this year – a substantial increase over the previous two years.