Friendly staff members A diverse experience with a lot of different things to see A unique experience that is out of the ordinary in some way A new attraction I’ve never experienced before Offers something that is both fun and educational Discounted admission Offers a new experience that wasn’t there the last time I visited


A place that has a wholesome atmosphere where I can bring my whole family


An interactive or immersive experience Located within driving distance of my home (3-4 hours)


An activity that would be interesting to both children and adults


Provides VIP experiences that can be purchased at an additional price


32% 31% 75% 80% 74% 77%


69% 68%


67% 72% 61% 66%


59% 57%


53% 59% 64% 71% 75% 77%


importance 7


consumers' percentage of


2015 27


81% 82% 79% 81%


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