What Motivated you to visit?


With this state of permanxiety, American consumers are looking for relief – and travel might just be the antidote. Our top three emotional drivers in inspiring respondents to visit an attraction were seeking fun, becoming closer with their friends and family, and escaping from stress.


48%


Wanted to have a fun experience.


34%


Opportunity to spend time together and


reconnect with friends or loved ones.


attractions while


visited traveling


20162015 7


21 % 28%


Wanted to get away from the stress of everyday life for a few hours.


56% 53% 61%


Last year also saw our highest rate of attraction visitation while traveling more than 50 miles, up eight points over 2016. Tis fits firmly with the increasing trend of general admission purchases. Sightseeing Tours (68%), Aquariums (60%), and Teme Parks (60%) were most likely to be visited while on the road.


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