2017 review


26% of respondents visited in 2017 48% of guests were repeat visitors during their most recent visit 35% visited in the summer and 36% visited in the fall during their most recent visit Aquarium guests are most likely to visit Zoos, Museums, and Teme Parks


Aquarium guests are least likely to visit Dinner Teaters and Cruises, Historic Homes and Mansions, and Brewery/Winery Tours 52% of visitors owned a season pass or membership to any attraction 60% of Aquarium guests visit as a family 3.87 overall satisfaction on a scale of five during their most recent visit 17% Net Promoter Score: 43% Promoters and 26% Detractors regarding their most recent visit


2018 forcast


Projecting 2% attendance growth 65% of those who visited an Aquarium in 2017 intend to visit an Aquarium this year 48% of those who most recently visited an Aquarium definitely will visit the same Aquarium this year 62% of those who visited an Aquarium in 2017 are likely to visit more attractions this year


90% of those who visited an Aquarium in 2017 probably or definitely will travel more than 50 miles from home for leisure 69% of those who visited an Aquarium in 2017 own a valid passport 60% of those who visited an Aquarium in 2017 probably or definitely will travel internationally this year


55% of those who visited an Aquarium in 2017 expect the US economy to improve, while 18% expect it to worsen


AQUARIUMS 39


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