2017 review


18% of respondents visited in 2017 57% of guests were repeat visitors during their most recent visit 50% visited in the summer and 26% visited in the fall during their most recent visit Dinner Teater and Cruise guests are most likely to visit Museums, Historic Landmarks, and Sightseeing Tours


Dinner Teater and Cruise guests are least likely to visit Historic Homes and Mansions, Science Centers, and Botanical Gardens 48% of visitors owned a season pass or membership to any attraction 29% of Dinner Teater or Cruise guests visit as a family 4.30 overall satisfaction on a scale of five during their most recent visit 22% Net Promoter Score: 46% Promoters and 24% Detractors regarding their most recent visit


2018 forcast


Projecting 2% attendance growth 65% of those who attended a Dinner Teater or Cruise in 2017 intend to attend one this year


44% of those who most recently attended a Dinner Teater or Cruise definitely will attend the same one this year 53% of those who attended a Dinner Teater or Cruise in 2017 are likely to visit more attractions this year


73% of those who attended a Dinner Teater or Cruise in 2017 probably or definitely will travel more than 50 miles from home for leisure 77% of those who attended a Dinner Teater or Cruise in 2017 own a valid passport


65% of those who attended a Dinner Teater or Cruise in 2017 probably or definitely will travel internationally this year


56% of those who attended a Dinner Teater or Cruise in 2017 expect the US economy to improve, while 14% expect it to worsen


dinner theaters/cruises 49


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