LARGE FORMAT THEATERS


AVERAGE CHILD AGE


8.8


Demographics of Large Format Theater Guests


AVERAGE ADULT AGE


40.8 What's Changed? Large Format Teaters have seen three straight years


of shrinking attendance growth predictions, although still slated to grow this year. Fewer guests are using


memberships; however, audiences are feeling the most optimistic about the economy they have in three years, and are reporting the highest rate of intention to return to the same Large Format Teater this year. Tese


attractions are one of the few that attract large fall rather than summer audiences.


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