% EXPECT THE ECONOMY TO IMPROVE BY ATTRACTION CATEGORY


Although shocking, the hope for greener pastures may have several explanations. First, with the US Presidential race yet to be decided, 2017’s study was conducted in an immense state of uncertainty; and just as a fear of the dark breeds terrifying what-if scenarios, so does the fear of the unknown. Second, now with that race decided and the barrage of endless morning news trepidation, people may be adjusting to a “new normal” – permanxiety – and may be adopting a mentality of “it can’t get any worse!” Lastly, and with a healthy dose of statistics, average consumer confidence was higher in 2017 over 2016, according to Te University of Michigan’s consumer sentiment report, continuing a general upward trend since Q4 2011. Te monthly survey asks 50 questions to measure consumers’ perceptions of their own financial situation, and their near and long-term views of the economy. Te United States recently scored 97.8, putting it in league with Spain and Australia; far behind China, India, Indonesia, and South Korea; but light years ahead of Switzerland, Russia, and the Netherlands.


Since bottoming out on March 9, 2009, the DOW Jones has been on a healthy incline as well, having closed 24% higher on Tanksgiving 2017 than 2016. According to the Bureau of Labor Statistics, the American Unemployment Rate has been on a steady decline since Q1 2010; and 2017 was a better year than 2016, averaging 4.41% as opposed to 4.85%. So if American attraction visitors are anxious, not returning to their attractions, but feeling pretty optimistic,


where are they going and why? 19


HISTORIC LANDMARKS


BOTANICAL GARDENS


SIGHTSEEING TOURS


FAMILY ENTERTAINMENT CENTERS


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