Americans are frazzled in a state of permanxiety; and although they’re seeking new opportunities for fun, family bonding, and stress relief, they’re fueling the second year of sluggish growth in the attractions industry. When we chart their key interests and pain points on a 2x2 matrix, we start to see the beginning of a roadmap to recovery.
Examining this Square of Salvation, we can see where the attraction industry is doing well – where high importance meets high satisfaction; where energies could be reduced – where low priority and low satisfaction meet; and where the trouble lies – where high guest importance is being met with low satisfaction.
