FEATURE
14 Prescriptions for a Clear Mind and a Positive Attitude
SELLING POWER EDITORS
Success in selling requires a clear mind and a positive attitude towards oneself. Unfortunately, our electronic industry has not yet come up with the two tools that seem absolutely essential for being successful in sales: the “positive attitude energizer” and the “negative experience zapper.” While the energizer pulls our scattered wits together, the zapper eliminates bad experiences even before they can enter our brilliant minds. Since both instruments are still at the testing stage, this article may help you avoid going out of your mind until you are able to purchase them in your local drugstore.
34 | SEPTEMBER/OCTOBER 2023 SELLING POWER © 2023 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
What goes through your mind when you start your day, when you travel to your client, when you take your lunch break? Do you daydream? Do you plan each step as you move on? Do you give yourself a little pep talk before seeing a new prospect? Have you ever translated your frustrations on the job into aggressive daydreams such as: “I wish I could hire a hitman to break my customer’s bones, since he didn’t buy from me”?
THE HUMAN MIND IS COMPLEX The human mind is truly amazing. Considering its complex function, the human brain can be compared to a cow’s stomach. As you know, cows digest food in several differ- ent stomachs, while people digest in one. While cows seem to have rather simple minds and complex digestive systems, people have simple diges- tive systems and rather complex minds – complex because we can di- gest one real-life experience in seven different ways. Let’s look at how it works: 1. Chewing (or: to grind). We ab- sorb the boss’s lecture about the
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