500 Largest Sales Forces in America: Automotive (Dealers) ESTIMATED
NUMBER OF RANK COMPANY
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20
Lithia Motors
Penske Automotive Group AutoNation
Group 1 Automotive Sonic Automotive
Asbury Automotive Group Hendrick Automotive Group Garber Management Group Morgan Auto Group
Ken Garff Automotive Group Serra Automotive
Napleton Automotive Group Victory Automotive Group Ken Ganley Automotive Group Greenway Automotive Herb Chambers
DARCARS Automotive Group McLarty Automotive Group Ourisman Automotive Group Findlay Automotive Group TOTALS:
Automotive (Makers) AUTOMOBILE
MANUFACTURERS RANK COMPANY/SUBSIDIARY 1
General Motors Chevrolet Buick GMC
Cadillac 2
Ford Motor Company Ford
Lincoln 3 Stellantis Chrysler
Dodge/RAM Jeep
4 Toyota
Toyota Lexus
32 | SEPTEMBER/OCTOBER 2023 SELLING POWER © 2023 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.
1,238
1,238 244
The total number of dealerships is lower than the sum of the individual franchises of all divisions because many auto dealers carry multiple lines. The automotive industry employs approximately 200,000 salespeople in the United States.
2,470
2,410 2,406 2,403
3,095
2,967 637
7 8 9
10 CAR DEALERSHIPS
296 292 260 204 171 146 94 74 63 62 57 53 52 49 47 47 42 40 38 35
2,122
NUMBER OF SALESPEOPLE
4,440 4,380 3,900 3,060 2,565 2,190 1,410 1,110 945 930 855 795 780 735 705 705 630 600 570 525
31,830
ANNUAL SALES
RANK
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20
($ MILLIONS)
$28,507 $27,815 $26,985 $16,222 $14,001 $15,434 $12,038 $1,919 $7,036 $6,139 $3,377 $4,139 $2,410 $3,016 $3,027 $2,785 $2,002 $2,434 $2,783 $2,897
$184,966 RANK
1 2 3 4 6 5 7
20 8 9
11 10 18 13 12 15 19 17 16 14
ESTIMATED NUMBER OF DEALERSHIPS
4,034
2,904 1,958 1,672 564
AUTOMOBILE MANUFACTURERS FRANCHISES RANK COMPANY/SUBSIDIARY 5 Nissan
Nissan Infiniti
6 Honda
Honda Acura
Hyundai Kia
Volkswagen Subaru
835 781 640 638
1,068
1,068 271
ESTIMATED NUMBER OF DEALERSHIPS
1,079
1,079 204
FRANCHISES
AUTOMOTIVE
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