TECHNOLOGY
Five Benefits to Revolutionizing Sales with Language AI
AMIT BEN
As a technologist and someone who has been fascinated by language technologies and AI since I was young, it is exciting to see the rise of AI in so many places – especially in the sales industry. There is a great deal of talk and hype about the differences between generative AI and language AI and how to utilize them in business, so here’s the lowdown.
Generative AI and language AI are quite different beasts, but they share a common goal of mimicking human intelligence in some form. Both are exciting fields with tremendous po- tential – especially in the sales indus-
try. Generative AI, as the name sug- gests, is designed to generate new content, whether images, music, or text. On the other hand, language AI is focused specifically on understand- ing and producing natural language,
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such as through natural language processing (NLP) or machine transla- tion. In many ways, language AI is a subset of generative AI, but tackling it effectively requires a specific skill set.
WHAT LANGUAGE AI CAN DO FOR SALES There are many uses for AI in sales, and more are being innovated and discovered every day. Specifically, here are five ways sales teams can take advantage of the technology.
1. Support at the Operational and Executive Level At the operational level, AI can auto- mate routine sales-team tasks such as data entry. This frees up valuable time for sales teams to focus on more strategic initiatives. At the same time, by analyzing language at scale, it can also provide valuable insights to the executive team, such as detecting trending objections, new competitors, frequent requests, and more. This helps executives make informed deci-
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