PRO-AGEING
Empowering women: menopausal beauty
Eleanor Pomroy, Emer Mackle - Lake Personal Care
For many years, Lake has been following the trend for personal care products that meet the needs of people experiencing the menopause. In 2020, Female Founders Fund reported that by 2025, menopausal women will present a $600 billion opportunity for businesses globally. And, since our first article in 2020, we have seen the menopause trend only increase, with a staggering number of launches in this space transforming a previously underserved market.1 This follows the overarching trend of
visibility surrounding women’s health, and in particular alongside menopause, menstruation, and hormonal change. Our most recent census in the UK also revealed that there are over 30.4 million females in the UK; around 13.8 million women are of the age where they would be either going through menopause or be postmenopausal, and approximately 13.3 million would be experiencing their monthly menstrual cycle.2 From this, there is a distinct appreciation that skin issues resulting from these hormonal changes will have an impact on a large consumer group. We already know that, as a result of hormonal changes associated with menstruation and menopause, systemic changes occur throughout the body. These systemic changes impact the skin as it is one of the largest endocrine organs. It is also interesting to consider the mental
health impact of both the menopause and menstruation. Women in particular show a desire for holistic health solutions, with a government survey revealing that, in 2022, women are experiencing the lowest levels of personal wellbeing than they have for the last ten years.3 The growing trend of wellness has
demonstrated to the consumer that health and wellbeing requires a holistic mindset. Also, consumers are displaying an increased understanding of how aspects like sleep, diet, and exercise work together to impact how we feel.
With regards to hormones specifically, hormonal effects account for 24% of women’s mental health conversation in the UK. The conversation analysis surrounding this topic also displays the consumer understanding that hormones and mental health are holistically linked, while remaining difficult to manage.4 It is due to this that we have seen a
significant increase in research and products with respect to the menopause. This includes
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Amyris’ takeover of MenoLabs, and GenM partnering with Boots to create a 'Menopause Friendly' symbol for products and services that may help with symptoms. ‘Menopausal Skin Is In’ is one of Harpers Bazaar’s 7 Skincare Trends published in 2023, highlighting the increasing significance of menopausal skincare to consumers.5
symptoms that can be felt through hormonal changes, rather than as a direct treatment, as they will not have a distinct impact on hormone levels.
Alongside
this, this trend is also beginning to emerge as a market for hormonal care, with the expectation that the menopause trend will extend to products that are pitched to cater for the consumer at each stage of their menstrual cycle. In addition to the aspects of products
that can cater to the physical challenges that many women experience, it is also important to consider the psychological disruption, as personal care and beauty products become increasingly linked to self-care and emotional wellbeing. On average, 53% of people globally feel
comfortable talking about menopause to a friend, with Great Britain being one of the two countries most likely to be comfortable discussing menopause. Yet, in comparison to other topics (such as age, politics and mental health) the UK observes the largest percentage of respondents that were ‘neither comfortable nor uncomfortable’.6 It is also vital to note that, for most
personal care products, their impact will also be limited to being a method of relieving the
Menopause update The menopause affects all women, and some trans and non-binary people. It is defined as the cessation of menstrual cycles, and typically occurs between the ages of 45 and 55. The average age of reaching the menopause in the UK is currently 51, with 1% of women entering the menopause younger than 40, also known as premature menopause.7 Menopause can be classified into three
stages, which all bring their own hormonal changes that can translate into various skin issues. The hormonal changes that have the most impact during the menopause is an increase in both follicle-stimulating hormone (FSH) and luteinising hormone (LH), gonadotrophins that are involved in egg production and fertility. At the same time, levels of oestradiol and inhibin B fall, as do the levels of oestrogen and progesterone. Our previous article went into detail about
the effect of the menopause on the skin, so this article will focus on updates to that effect. As a summary, people experiencing the menopause may be predisposed to androgenic symptoms due to a shift in the ratio of oestrogen to testosterone, such as an increase in facial hair, sebum production, and acne.
July 2023 PERSONAL CARE
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