12 NEWS


Consumers ‘increasingly ingredient-conscious’


Beauty consumers are becoming increasingly ingredient-conscious with a knock-on effect on trends such as upcycling, according to Euromonitor International. In a blog post, Top Five Trends


for Beauty and Personal Care in 2023, the market research firm said ample consumer free time during lockdowns drove interest in, and the performance of, personal care ingredients. The result is greater consumer


appetite for sustainability, biotech, international beauty concepts. “Green chemistry, which


focuses on eliminating hazardous substances and adding or replacing previous ingredients with biobased ones, has emerged as a major focus area among beauty and personal care players,” it said. “Upcycling is the latest green


chemistry innovation, which refers to the transformation of a by-product or waste stream to a usable ingredient, and is a segment that is expected to accelerate in 2023,” it added. Euromonitor meanwhile sees inflation as having a profound impact on beauty and personal care that is resulting in changes in consumption. According to its Voice of the


Consumer: Beauty Survey, fielded June to July 2022 (n=20,320), more global respondents in


2022 sought out price-sensitive attributes (such as value for money, multi-functional benefits, low price), compared to 2021, when shopping for skin care; an increase of approximately 2.5 percentage points. Findings suggest that more


quality seekers and premium buyers sought lower prices, such as through promotions or price- accessible brands in 2022 year compared to 2021. Low prices, however, became


less influential to value buyers in 2022 compared to the previous year - which appears contradictory at first, but could suggest that value buyers accept the inevitability of rising prices and were more focused on finding


multifunctional or multi-benefit skin care instead. As 2023 progresses, the


concept of ‘value’ is expected to evolve in dynamic ways as beauty consumers reconsider their spending habits, such as efficacy seekers being more price sensitive in 2022 versus 2021. Other key trends identified by


Euromonitor include increasing consumer demand for holistic health and prevention since the emergence of COVID-19, companies across consumer goods industries have rushed to merge traditional portfolios with emerging health needs. The result is a two-way


expansion that includes blurring categories and hybrid offerings across home care, nutritional foods, fashion and apparel, and supplements, to name a few. While this is not a new phenomenon unique to 2023, beauty is expected to strengthen its overlap with other industries, especially consumer health. Beauty as health was


particularly important to baby boomers and Generation X, but millennials and Generation Z’s focus on preventative health underscores the need for brands to gain consumers’ trust as a ‘holistic health enhancer’ in the coming years, said Euromonitor.


Elementis grants Rahn DACH distribution


British speciality chemicals maker Elementis has granted Rahn exclusive distribution responsibility for the DACH region (Germany, Switzerland and Austria). Elementis is a global supplier of


rheology and natural bio-functional ingredients and owns the world’s largest source of high-quality hectorite natural clay. “Rahn is looking forward to


an excellent and long-lasting cooperation with Elementis and representing their products proudly in the DACH markets,” said a spokeswoman. “Constructive and long-term


cooperation with selected suppliers coupled with the design of our own-brand Rahn Cosmetic Actives


PERSONAL CARE July 2023


have resulted in the creation of a contemporary and high quality product portfolio,” she added. “Thanks to our outstanding


level of reliability and the comprehensive range of services we offer, Rahn Cosmetics meets all


the requirements of a competent business partner in today’s marketplace. We understand customer needs, can offer technical advice and not only deliver products but also provide the related support subsequently.”


www.personalcaremagazine.com


NYSCC Suppliers’ Day 2023 breaks records


The 44th annual New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day this month at the Javits Convention Centre broke attendance records, the organiser has revealed. The New York City event


attracted 10,362 registrants representing 73 countries, the best professional attendance to date. In addition to an exhibit


floor that featured 546 exhibiting companies including 174 new exhibitors, Suppliers’ Day also boasted 100-plus hours of education as well as its largest participation in conference delegates with almost 500 registrants. The Future Chemists


Workshop also broke records, with more than 100 students from 22 colleges and universities participating in a mini-challenge for the best upcycled leave-in hair and scalp spray. “Attendees and exhibitors


were energized by the look, feel and size of the show and being back together to explore, discover and discuss the science behind ingredients and formulations” said NYSCC chair Stacey House. “Every inch of the show


embraced our theme of Reimagining Renewal & Wellness and helped spark attendees’ product development plans,” she added.


Plans are already


underway for next year’s NYSCC Suppliers’ Day taking place on 1-2 May 2024, with 80% of the exhibitors already resigned over 90% of available exhibit space.


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