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city, shop and screen. Tis is a pioneer solution, and I am sure many more will follow in its footsteps.


Let's move onto the 'D' in 'R&D'. You have conducted your research and found there is a gap in the market for a holistic content management system that provides almost all the solutions necessary to be delivered with ease and almost at real time. Where do you begin to bring this research to physical fruition? How does the development process begin?


Having already the experience with almost all tier-one retail operators, we knew what was missing, we knew what they already have and we wanted to create something that was not visually or technically alien to our partners and customer’s eyes but made their life easier.


P98 WIRE / PULSE / INSIGHT / REPORTS


Having already the experience with almost all tier-one retail operators, we knew what was missing, we knew what they already have and we wanted to create something that was not visually or technically alien to our partners and customer’s eyes but made their life easier.


So, what we had to do was to create a pioneer product and service but mask it up to something familiar for the eye. And this is what Vision NextGen is - an innovative, cost effective box that contains software that radically changes the way retail shops work, giving control back to the operator.


Is the development process broken down piecemeal into predefined stages or does the product naturally emerge over time as the team experiments and tests different ideas?


Usually a new product development requires it to be broken down into different stages before it can be launched. In the case of Vision NextGen, it was only natural for it to emerge through our day-to-day work and needs. We are always looking for ways to improve our current products and deliver something better every day, keeping our partners and customers satisfied. Tis is how Vision NextGen emerged.


Trough the need to create an even better content management and delivery solution that combined ease and speed, extensive testing and tweaks we came to the final product ready for usage.


What is foremost in your thoughts throughout the development stage - the customer experience? The cost? Ease of use? Speed? Scalability? How do you balance these factors?


Nowadays you cannot just provide one of the above, you must excel at all of them. Tis is why we are so proud of Vision NextGen. It is a combination of speed, ease of use, scalability, customer experience and cost that leaves everyone satisfied. Yes, balance is everything and in 2021 you need everything to stay competitive, so our goal for Vision NextGen was not only to make our customers life easier but our own as well.


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