Pulse
SPORTS BETTING ONIONSACK
In addition to our bet-by-SMS service, we added the option of using Viber. Customers were quick to jump on this, which is good news for operators as it can be done at a lower cost than using SMS. With the
online sports betting market in
France having grown twelvefold in the decade since 2010 - worth €880m in 2019 -
innovations like this will help those operators most
responsive to customers' needs fare best, despite the challenges inherent in the
highly regulated, highly taxed market.
In less than five years, Onionsack has become one of PMU’s most trusted technology partners. We started an innovative trial together called ParisSMS, through which PMU customers could choose to make a bet by SMS. It's gone better than they could even have hoped. It's been such a hit with punters that PMU users place an average 160 bets per month using Onionsack – which is by some distance more prolific than any other channel.
Tis kind of innovation is particularly useful in a market such as France which is perhaps less competitive than many in Europe. Online gambling in France was legalised just before they staged the World Cup in France in 2010. As a result, gamblers opened over 1.2 million accounts on licensed sites in the first month.
In addition to our bet-by-SMS service, we added the option of using Viber. Customers were quick to jump on this, which is good news for operators as it can be done at a lower cost than using SMS. With the online sports betting market in France having grown twelvefold in the decade since 2010 - worth €880m in 2019 - innovations like this will help those operators most responsive to customers' needs fare best, despite the challenges inherent in the highly regulated, highly taxed market.
While Onionsack's early development was intertwined with horse racing, over the years we have adapted our platform to understand bets on football, tennis, golf and rugby. During 2021 we are adding the capacity to include basketball, American football, baseball and ice hockey.
P92 WIRE / PULSE / INSIGHT / REPORTS
As the US online sports betting market opens state-by-state, it makes sense for operators to offer betting using natural language from the get-go, as there's less in the way of legacy betting coupons or methodology with which to integrate and it is how punters navigate e- commerce already.
But we're not stopping here. Tere's an obvious next step for the industry: voice betting. We're all used to using Siri and Alexa so it’s a natural progression. More than twice the percentage of 18-34 year olds use voice search on the internet already than do the 55-64 age group. Placing a bet in the same way you may change your Spotify playlist or order a takeaway could revolutionise the industry.
Nor is that the limit of our plans for the next year. We want to revolutionise how the whole industry thinks. Have you noticed that the most popular websites like Google, eBay and Wikipedia are all designed around a natural language navigation? Simple home page; simple search function. Tat's not what sportsbooks look like. Tey're complex and messy.
All sportsbooks look a bit like each other, and a bit like the old coupons in a retail bookmaker. Tey silo you into a system of browsing through page after page in the hope you'll find something you want to place a bet on.
Getting to what you want by typing isn't rocket science anywhere else on the internet, so Onionsack is on a mission to make this the norm in sports betting too. We can't tell you any more just yet but watch this space.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128
