Pulse
GAME DEVELOPMENT PLAYSON
Building local Playson:
Following stints at Quickspin, Betsson Group and Kalamba Games, Tamas Kusztos is now Chief Commercial Officer at Playson. Responsible for overseeing the supplier’s commercial strategy, Tamas explains how he plans to continue the
growth of Playson’s international footprint and establish the developer as a leading provider in regulated markets worldwide.
approach adopted in key territories such as Germany, where our Double Hit mechanic has proved an invaluable retention driver suited to the market’s low stake limits.
How will Playson approach key target markets?
Tamas Kusztos, Chief Commercial Officer, Playson
What attracted you to Playson?
Playson’s impressive growth within regulated markets across the globe was a big draw, with the studio cementing its leading position in the slot development industry. Te company culture was also attractive, with a flexible yet dedicated working environment alongside an extensively knowledgeable team.
After speaking to members of Playson’s senior team, it became clear that our visions for the future were aligned, and it’s a real pleasure to be joining a company whose outlook so closely matches my own.
What do you envisage as the next step for Playson’s commercial strategy?
Te priority is to establish Playson as a leader in even more regulated markets. Tat means exploring opportunities in exciting growth regions such as Latin America, newly regulated market of the Netherlands and maintaining the localised approach which has proved a success.
We’ll be developing the regionally customised P88 WIRE / PULSE / INSIGHT / REPORTS
Our diverse game portfolio allows casinos operating within restrictive regulatory frameworks to offer their punters a next-level entertainment experience. In general, data- driven research around which audio-visual effects, game themes and mathematical models work most effectively within our target markets is a key aspect of our strategy.
We also adopt a highly flexible approach, enabling us to adapt rapidly to any sudden developments, such as new regulations, that arise within one of our target markets. Finally, we stay in close personal contact with our customers to understand exactly what users are looking for, before adjusting our offering accordingly.
The priority is to establish Playson as a leader in even more regulated markets. That means exploring opportunities in exciting growth regions such as Latin America, newly regulated market of the Netherlands and
maintaining the localised approach which has proved a success. We’ll be developing the
regionally customised approach adopted in key territories such as Germany.
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