to understand how people like to bet, if they're given the opportunity.


Unsurprisingly, people choose to bet in the same way they choose to do anything on the internet. Tey search using natural language and they write short and simple text messages. And because it's made so simple, people who bet via the Onionsack platform bet more often. Betting by message is demonstrably the fastest way to bet. Singles, multiples, and exotics are faster and easier to place by message.


Our platform also generates outbound messages, personalised to customers’ interests- lineups, scores, horses running, trainer updates,


Thanks to the expertise harnessed from our deep machine-learning algorithms, which process millions of bets each month to progressively crystallise patterns and distil instructive data points, Onionsack understands what a customer wants to bet on via messages written or spoken and then places it on behalf of the customer. We are the only company that does this.


results. Every alert contains a betting opportunity. Customers just reply with their stake to place a bet.


Onionsack has worked with great brands like William Hill, Paddy Power, Betsson and Supabets. But we're probably best known for our partnership with Paris Mutuel Urbain (PMU). At the heart of online betting in France is PMU - just as it has been at the heart of horse racing in France for more than a hundred years.


Te partnership with PMU started in 2016, and the journey we've been on together has been instrumental in the acceleration of our thinking.


WIRE / PULSE / INSIGHT / REPORTS P91


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