Wire EMEA London Remains Most Popular ICE Venue
Majority of ICE attendees support the continued hosting of the international gaming event in the UK capital, London.
Clarion Gaming has announced that 75 per cent of ICE attendees – over two-thirds of whom are based in continental Europe - believe that London is the right host location for ICE, according to the findings of independent market research conducted by Explori.
Te findings, which were based on responses to an online survey completed between June 25 and July 14, 2021, cited ease of travel (61 per cent), the convenience for international visitors/exhibitors (59 per cent) and the ability to attract the right mix of customers and suppliers (53 per cent) as the key benefits of holding the world’s most popular international business-to-business gaming expo in London.
Among the 10 per cent of respondents who felt that London did not constitute the best host city, the most frequently cited reason surrounded the impact of Brexit, in particular concerns regarding regulations and export considerations. Over half of this group (51 per cent) expressed a preference for Amsterdam as a potential alternative host.
Clive Morris, Research Director at Explori, believes the number of completed responses
Playbetr is PSG's official regional online betting partner
France
Paris Saint-Germain has signed an exclusive three-year regional partnership agreement with Playbetr, one of Latin America's leading online betting providers.
Te Parisian club is now one of the most popular clubs in Latin America, particularly in Brazil, which is the home country of many of its former and current players. Playbetr will thus benefit from the popularity of one of the world's most influential sports clubs in Latin America and will secure exclusive marketing rights for its users.
As part of the deal, Playbetr will benefit from the installation of Digital Overlay technology at the Parc des
was particularly healthy for a study of this kind undertaken outside of the regular event cycle. He confirmed: “Te ICE London Location Review survey was completed by 684 gaming professionals, with representation from across the globe and from both online and offline gaming operators across all the main categories. With half of respondents at C-Suite or VP level and 91 per cent involved in purchasing decisions, the survey provides insight from a robust cross-section of senior industry figures.”
Stuart Hunter, Managing Director of Clarion Gaming, said the research demonstrated the importance that ICE attendees place on the choice of host city. He stated: “London is much more than just the venue for ICE. Te research has shown that while visiting London, 82 per cent of respondents also participate in at least one other business or social activity. Tere’s no doubt that Amsterdam’s a great city – we host iGB Live! and iGB Affiliate Amsterdam at the RAI, but it does not currently have the capacity to accommodate an event the size of ICE or allow for any future growth plans. A RAI-hosted ICE would be circa 10 per cent smaller than one at ExCeL London and would present numerous operational challenges.”
Princes, which will target Latin American audiences. Tis system - the first of its kind in France - geo-localises the adverts displayed on the LED screens around the pitch by adapting the messages to the broadcaster's audience.
Playbetr will also benefit from VIP seats for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, private events at the Parc des Princes, as well as experiences for Playbetr customers, clients and employees. Playbetr will have access to Paris Saint- Germain's digital platforms, including gameday posts to promote special offers.
Te betting platform will also provide its customers with enhanced odds for Paris Saint- Germain matches and will collaborate on special promotions developed in association with the club.
Ukraine
Greentube has expanded its footprint across the CIS region after taking its content live with Parimatch. Following a successful integration, Parimatch customers now have access to Greentube’s Book of Ra, Lucky Lady’s Charm and Sizzling Hot. Trough the partnership, the supplier will enhance the reach of its content in the markets where Parimatch operates. Greentube’s games have already proven extremely popular with local players in countries including Ukraine and Belarus. Opher Ben Zvi, Key Account Manager for CIS at Greentube, said: “Our games have resonated well with local players in the CIS region and this deal is a testament to the demand of our content. Partnering with such a strong brand will see us reach a significant new audience and we are excited to work together to further strengthen our position across regulated markets.”
IRELAND – Aspire Global has launched
bettarget.com, the first brand to go live on its platform with BtoBet’s sportsbook. The rollout with additional brands will continue during autumn as Aspire Global obtains regulatory approvals. The objective is to migrate larger brands to BtoBet’s sports solution before the end of the year.
Tsachi Maimon, CEO at Aspire Global, said: “With this launch, we have proven our ability to integrate a strategic product we recently acquired. This is yet another key step in the execution of our effective growth strategy. Having our own proprietary sportsbook opens up for numerous growth opportunities with both existing and new customers, in Europe, the US and LatAm.”
HOLLAND – Trisigma has appointed John van Schaijk as its new Business Development Manager.
Mr. van Schaijk is a gaming expert with over 25 years experience in
leading innovative development gaming organisations in a global environment at fast growing privately held and publicly traded companies. He brings a wealth of experience in management positions in various companies, having spent the last few years as an operational manager at Trisigma.
WIRE / PULSE / INSIGHT / REPORTS P15
NETHERLANDS – Holland Casino will make its push into online gaming having signed an agreement to become the responsible betting partner of the Dutch professional football league.
The collaboration with the Eredivisie, Keuken Kampioen Divisie and ESPN will enable Holland Casino to present itself from October 1 as a trusted and responsible online gambling provider offering sports betting and casino games.
Erwin van Lambaart, CEO Holland Casino, said: "The value of this collaboration is not only great for all parties directly involved, but also in the interest of the Dutch public and all our professional football clubs. The investment in Dutch football is of great value to all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive games of chance with an exciting, new online dimension, where safe and responsible play is always paramount. By setting the bar high in this regard, we want to set an example in the Netherlands and the rest of Europe, in our casinos and, from October 1, also in our online offer. That reliability is of great importance to the consumer.
“The value of the investment is also great, because it supports all professional football clubs, spread across the Netherlands,” added Mr. van Lambaart.
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