From a platform provider perspective, there are many platform providers that have already taken a strong market share such as Kambi and SB Tech. Tis has led a shift towards insourcing – look at BetMGM/Entain, Ceasars/William Hill, and Bally’s/Gamesys.


A lot of our advisory focus has been on RFP collaborations and suggesting partnerships with media and existing retail brands. Tere are many land-based casinos with limited to no online presence that offer potential, subject to possible legal issues and technology requirements.


Ultimately, there isn’t a one size fits all and it’s hugely challenging and expensive, which is why the non-US brands looking to enter have been the big guy’s you’d expect.


Where do you sit on the insourcing vs. outsourcing debate?


It is dependent on what you want to do, the market you are looking to enter and, crucially, how quickly you want to enter that market.


If you are a start-up with some cash and an idea, it is going to take you a long time and be hugely expensive to build whilst everyone else gets ahead of you. I generally recommend new entrants and those looking to pivot from retail to online look at the licensing route.


A lot of our advisory focus has been on RFP collaborations and suggesting partnerships with media and existing retail brands. There are many land- based casinos with limited to no online presence that offer potential, subject to possible legal issues and technology


requirements. Ultimately, there isn’t a one size fits all and it’s hugely challenging and expensive.


Once you’ve chosen to go down that road, you then need to look at whether you want a partner who is going to give you a product whilst you run the operations. If so, you then must consider other factors including whether to insource or outsource marketing support, customer support, trading, and risk, amongst others.


Te only guys that have really succeeded with this have been the bigger brands who have bought existing technology such as Flutter and Entain. Bet365 have built their own but have building on that for 20 years, so it is very mature.


I recommend that if you have a core skill as a company, that is the technology element you


should own or have a share in. Tis should then be incorporated into a flexible, modular structure where you can bring in the relevant third parties you may need.


Tere have been many examples where people have worked with a third party, made lots of money, before deciding to go it alone. Tey then spend years in development, get behind the competition, before going back to a supplier. One example is William Hill who were lagging online behind Ladbrokes, so they did a deal with Playtech, and business went through the roof. Tey then took it in-house to a degree after becoming number one and struggled again. Now they are a provider into Caesars.


In short, be very aware of doing it yourself, have the right people, and focus on your skills. If you’re a bookie, focus on that. If you’re a technologist, channel your efforts into tech and let someone else be the bookie.


WIRE / PULSE / INSIGHT / REPORTS P111


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128