Pulse
ESPORTS PANDASCORE
evergreen sporting calendar
Outside of the Premier League, for most sports betting operators the European Championships was the biggest betting event of the year - a
whole month packed with topflight international matches keeping punters buzzing and engaged. But what happens when the football’s over?
Oliver Niner, Head of Sales, PandaScore.
Although different esports titles each have their own schedules throughout the year, the overlap across the board and particularly for the big three — LoL, CS:GO and Dota 2 — means that there are top flight esports matches almost every day of the year.
P94 WIRE / PULSE / INSIGHT / REPORTS
For bookmakers, boosting the bottom line is all about maximising those peaks in betting activity. Mitigating the intensity of their revenue troughs as the sports calendar rolls on is where esports comes into the picture, according to Oliver Niner, Head of Sales at PandaScore.
Sportsbook giant Entain went on record saying that the Euro 2020 tournament was its biggest ever sports betting event, estimating customer bets on the tournament to be worth over £250m. Wagers on the final between Italy and England were seen at £17.5m alone. With huge numbers like this, it’s easy to understand why so much emphasis is put on competitions like the Euros and the English Premier League.
However, now that the Euros are over, operators will be looking for ways to make additional revenue during the lull in activity. Wagering levels have been somewhat propped up by the Tokyo Olympics, but with these sorts of events
only happening once every few years, operators are in desperate need of a more sustained income over the breadth of the betting calendar. Many industry commentators believe that esports is the answer.
When operators come across big event gaps in the sporting calendar, they often ride out those periods of famine thanks to their yields in the time of plenty. In the meantime, operators seek alternatives for new customers or cross-selling opportunities – but with the rise of esports this is no longer necessary. Top tier esports titles including Counter-Strike, Dota 2 and League of Legends provide the scale and frequency of competition that operators need to mitigate the limitations of the traditional sports betting calendar.
Although different esports titles each have their own schedules throughout the year, the overlap across the board and particularly for the big three — LoL, CS:GO and Dota 2 — means that there are top flight esports matches almost every day of the year. Some of the biggest esports competitions of the year fit perfectly into event gaps in the sports betting calendar.
Te ESL Pro League kicks off in August and runs through to September, a major tournament whose last season broadcasted 235 hours of content to an average of viewership of 137,000 people. Tis is a massive competition that runs
PandaScore: Te key to an
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