difficult, but by using a modern platform such as ours it is possible to engage with publishers that some of the biggest companies are failing to attract simply because they are using dated technologies that lack key features.
How does player strategy optimisation differ between states?
Right now, there isn’t a great deal of difference between states, but that is mostly due to how new the market is. I firmly believe that as we start to gather more accurate life-time value data by state it will be key for brands to understand the value, by channel and state, that traffic sources and their internal user acquisition efforts achieve.
Tey will then need to optimise this based on traffic type and individual state KPIs to ensure long-term success and profitability. Many states taxation regulations are different, which means some states are far more profitable than others, and operators need to be taking this into account as they look to drive profitable player acquisition.
When it comes to user acquisition strategy there are key factors to consider in each state – population, pro sports teams, demographics, etc. Te brands that understand these factors and build their acquisition strategies around them will be the ones that gain the largest market share.
As operators exhaust owned and acquired player databases, paid media and partnerships will become the most effective way of gaining market share. However, traditional traffic sources have been underserved in the US iGaming market especially when it comes to access to server-based real-time
tracking and the ability to utilise UTM parameters to optimise spend and traffic quality.
How complex is the handling and migration of data from one state to the next? What are the main technical and compliance challenges?
Our aim is to provide operators and traffic sources with as granular data as possible and in real-time. Tis requires operator platforms – whether proprietary or third-party – to work with us to ensure we are getting conversion events and revenue data in real-time.
As operators exhaust owned and acquired player databases, paid media and partnerships will become the most effective way of gaining market share. However, traditional traffic sources have been underserved in the US iGaming market especially when it comes to access to server-based real-time tracking and the ability to utilise UTM parameters to optimise spend and traffic quality.
Tis data has previously been used across other sectors such as retail, social gaming, and consumer finance but its potential in sports betting has been ignored somewhat due to the
deficiencies that currently exist in the marketplace. We know these traffic sources can drive exponential growth and it is our goal to provide them to operators via a platform that allows them to unlock the full potential on the table.
Long term, where do you see Intelitics, both in terms of market presence and as a competitor in the wider iGaming analytics space?
We will become the market leaders in terms of the capabilities and advancement of our product and also when it comes to the market share we hold in the US and in international tier one countries. Tis may seem like a bold prediction, but it is based on the confidence we have in the technology that we are building.
We also have more than 20 years’ experience driving customer acquisition at scale across all verticals. Our technology has been developed to allow our partners to leverage this experience and to acquire the right players at the right price while helping traffic sources optimise spend to increase customer quality at scale.
Of course, we are not naïve and are well aware of the ambitious goals we have set for Intelitics, but we built this technology out of a need we had – to quickly and efficiently scale spend. Tis is a need that all operators in the industry have, and our platform will be pivotal in enabling them to do this.
NEWSWIRE / INTERACTIVE / MARKET DATA P101
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