Pulse
IGAMING ANALYTICS INTELITICS
Intelitics: iGaming challenger brands need to be savvy
In July, Intelitics was granted a vendor permit by the Michigan Gaming Control Board allowing the platform provider to work with licensed online sportsbook and casino operators in the state. G3 caught up with CEO, Allan Stone, to discuss the platform provider’s plans for the US market and why player strategy optimisation doesn’t significantly differ between states.
What differentiates Intelitics' offering from other analytics platforms in the US?
Allan Stone, CEO,Intelitics
Taking market share away from larger, more established brands is a significant challenge. To do this, operators must be creative in how they acquire new customers, but they must also do this in a way that is financially viable. Unlike their bigger rivals, they may not be able to scale by any means necessary.
P100 WIRE / PULSE / INSIGHT / REPORTS
What really sets us aside is our real-time reporting and cookie-less tracking, meaning that operators and traffic sources alike are getting the information they need in a very quick and reliable way. We also allow publishers and internal media buying teams to optimise campaigns at a granular level. Tis is achieved by the ability to pass up to five dynamic variables through our links.
Our partners can also place postbacks on any event to pull data into their platforms in real- time. Tis is especially efficient when traffic partners are buying on ad-platforms that rely on real- time conversion feedback for success. Another area where we stand out from the crowd is cohorted and business intelligence reporting, which has been built directly into our platform. Tis allows our partners to make informed decisions quickly based on real-time campaign reporting. Partners can also track offline bonus codes for any online promotion they run.
How are partnerships with operators made? Who sounds out who?
It is a two-way street. We have operators who have seen or heard about what we do and approach us to learn more about how we can help them. We also seek out brands where we know our tech stack will help them increase
efficiency and scale across their entire user acquisition strategy.
Integrating any type of tracking platform is a major undertaking and requires commitment from both ourselves and the partner we are working with. For this reason, we do not offer a trial period with our platform and services.
We give clients access to a fully functional demo environment where they can get comfortable with the platform. We also spend significant time scoping and planning of partnering with an operator to ensure our platform fits with their needs and so that they understand the value it provides.
How can iGaming challenger brands increase their market share?
Taking market share away from larger, more established brands is a significant challenge. To do this, operators must be creative in how they acquire new customers, but they must also do this in a way that is financially viable. Unlike their bigger rivals, they may not be able to scale by any means necessary.
New brands to market generally don’t have the sizeable databases that some of the early market leaders have acquired through partnerships and mergers – so they must rely on a savvy paid media and publisher strategy for a strong launch. Gaining the attention of publishers can also be
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