over 27 days, providing more than enough CS:GO content to fill the activity gap until the Premier League returns in mid to late August. Considering Counter-Strike esports attracts the largest amount of betting activity, the tournament serves as a great opportunity to keep wagering levels high.
Other major esports competitions include the League of Legends domestic tournaments, which run from early June through to August, followed by the World Championship to close out Q4 with consistent action nearly every week.
Dota 2 also has its biggest tournament of the year coming this October – Te International (TI) – which often grabs headlines thanks to its enormous prize pool. After a COVID induced hiatus the amount of cash up for grabs at TI 10 totals $40,018,195. Hugely popular across Eastern Europe, Russia and the CIS, the tournament provides a great opportunity to capture the attention of excited fans and potential punters looking to get in on the big money action.
Te opportunity to create an evergreen calendar of top tier esports events is bigger than ever. Operators no longer have to rely on seasonal peaks to make it through the year. Esports tournaments provide a unique opportunity to spread risk and maintain a steady rate of
The segmentation within esports itself is a further point of strength when serving a complementary role in the sports betting calendar. The big three esports of CS:GO, LoL and Dota 2 each capture distinct target audiences
across the shooter and MOBA genres.
betting activity at any given point across a calendar year.
Sportsbooks that have embraced esports via dedicated providers coupled with engaging marketing content have realised its undeniable value. Esports is now more than qualified to be a dependable fifth vertical, assisting the growth of those turnover peaks and fill the gaps left in the global sporting timetable.
Te window of opportunity to incorporate esports in time for the gaps between the Euros, Olympics and the EPL has passed already – but now is the time to start preparing for next year.
Sportsbook operators should seize the opportunity to establish a robust esports vertical, engage a new demographic and build a complementary revenue stream to support their business during quiet periods in the traditional, top tier sporting calendar.
Te segmentation within esports itself is a
further point of strength when serving a complementary role in the sports betting calendar. Te big three esports of CS:GO, LoL and Dota 2 each capture distinct target audiences across the shooter and MOBA genres.
If you’re looking to push shooter-based content that’s popular in Europe then a CS:GO campaign that highlights the game’s ease of entry is an option. Want to capitalise on the energy surrounding some of the biggest esports events of the year? LoL’s Mid-Season Invitational and World Championship regularly garner hundreds of thousands of viewers with every stream. Keen to engage with Eastern Europe, Russia and CIS? Dota 2 is far and away the premier esport in those regions.
Outside of the big three, Rocket League is a warm opening to esports: it offers the easiest point of entry and quickest ramp up to game literacy, its football with cars. Valorant is a rising star that has leapfrogged many titles in turnover despite being live for less than a year. Call of Duty gives punters in the US something to chew on as more states legalise esports betting, while King of Glory allows operators to offer something to Chinese and mobile gaming markets.
Te evergreen growth opportunities that esports offers is equal to no other sector. We hope to see more sportsbooks taking advantage of these opportunities going forward.
WIRE / PULSE / INSIGHT / REPORTS P95
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