complicated sportsbook algorithms for players that want complex play. However, most players don’t want that - they just want to be entertained and have a volume of options to choose from.
Where do you sit on the esports debate as a means to attract the next generation of player?
I’m a recent esports convert – I was one of those guys that previously looked over it and didn’t consider it as something for the betting market. Te esports events themselves are engaging and with major NBA and NFL sponsoring teams, it isn’t going anywhere soon. Te global conversion from esports viewing to betting is still very small, but this will grow over time.
Te major challenges are the fraud, collusion, and AML risks. Saying that, this is no different to where the gaming industry was 15 years ago that now has stringent regulations in place. Last
P110 WIRE / PULSE / INSIGHT / REPORTS
I’m a recent esports convert – I was one of those guys that previously looked over it and didn’t consider it as something for the betting market. The esports events themselves are engaging and with major NBA and NFL sponsoring teams, it isn’t going anywhere soon. The global conversion from esports viewing to betting is still very small, but this will grow over time.
week saw Entain confirm the acquisition of Unikrn Esports, whilst Pinnacle Sports confirmed a significant portion of revenue comes through the vertical. Tat suggests esports is here to stay, but it will be a couple of years before we see any mainstream activity compared to traditional sports.
How has Covid-19 influenced gaming’s digital evolution?
For the last 15 years (excluding a few outliers), we have seen double-digit growth in online across most regulated markets. Tat has continued and been given a boost during Covid- 19 when there was no retail activity. I have seen some numbers to suggest that this ‘boost’ has
dipped slightly compared to its peak last year, suggesting some people are heading back towards the retail channel.
Post-Covid, we are going to see that the retail establishments which re-open will be streamlined, with closures in lower performing areas. Re-opened venues will be streamlined and more entertainment-led - more like casino and bingo floors – rather than pure-play betting.
You have a background of launching operators into new markets. What advice are you offering clients looking for a piece of the American pie?
It’s big and complex. Each state has its own rules with some having limited licensing whilst others have unlimited. It comes down to what proposition the operator has and the state they are going into. Right now, there are only a few that have iGaming and that’s including Nevada which is strictly poker-only. As such, you are solely looking at a sportsbook focus unless you are talking about the likes of Michigan, Pennsylvania, and New Jersey.
As well as proposition, it comes down to USP. How are you going to compete? Who are the competitors? If it is DraftKings or FanDuel, how do you intend to approach that challenge? What are your marketing features?
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