a real-world business, horse racing. It allows horses to be bred, raced, and traded, and it's not too much of a stretch of the imagination that these new metaverses will start to incorporate some form of betting as well.


ZED Run could easily (ignoring regulation for now) allow users to bet on horse racing for real money as they do in the real world. Te algorithms are already in place to add elements of chance to these races. Te economy of racing and betting, using blockchain, would be provably fair, which is a huge benefit to players.


At FunFair, our Labs development team has worked on our own NFT racing title, which is a gaming, not gambling, experience. It is a multiplayer game with an NFT marketplace, app store integration, and offers a web 3.0 gaming experience built within the web 2.0 platforms that players are familiar with.


Te game allows users to build their racers. Tey must choose whether to prioritise speed or to load up on weapons to take down their competitors at the expense of keeping up with the pack. Every part of the racer is an NFT - the wheels, engine, weapons and more. Players choose their chassis design and then bolt their NFTs on in the garage before hitting the track.


Players can compete against each other to take first place and win coins to buy and upgrade


their cars with new and better NFTs, improving their racer further. Tese NFTs are items they own themselves, so they can trade them with other players on the open market or use our FunFair market. Tis ecosystem provides users with the ability to own NFTs and use these items in-game. It affects the outcomes of their races, making NFTs a payout mechanism while also providing real value to the players.


Te most apparent learning from this year’s hype is that there is a keen interest in NFTs. While the market remains speculative, it has captured international attention and indicated an audience for it and, with the addition of partnerships like Nascar in metaverses like ZED Run, large brands also appear to agree.


To ensure NFTs are not just a fad where investors simply buy art, it's up to the game content creators to truly embrace what possibilities this technology provides. Be it via the creation of NFTs within existing experiences or an entirely new gaming concept that encourages engagement between players and their assets within a metaverse.


As an industry we are known for our innovation and creativity, and for pioneering new technology, so it’s not a stretch to say that numerous products featuring NFTs in one way or another will soon enter the real money gaming space.


“To ensure NFTs are not just a


fad where investors simply buy art, it's up to the game content creators to truly embrace what possibilities this technology


provides. Be it via the creation of NFTs within existing


experiences or an entirely new gaming concept that


encourages engagement between players and their assets within a metaverse.”


NEWSWIRE / INTERACTIVE / MARKET DATA P99


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