content they know and love. In general, CIS- based players are very loyal to the brands they recognise and enjoy playing. Our land-based titles such as Book of Ra and Sizzling Hot rank amongst the most valued games in the market.


Te continued successful conversion of these titles and several others from land-based to online versions is key to maximising our opportunities in CIS markets, including Ukraine.


In August, Greentube took its game live in Ukraine with First Casino before bolstering its CIS presence via a deal with Parimatch. What do you look for in potential partners?


As with any supplier, our goal is for the content


Pre-pandemic, Ukraine had enjoyed solid economic growth along with a thriving tech industry. As the fifth-biggest


regulated market in Europe in terms of population, there is clearly a lot of potential. From a supplier’s perspective, it is vital to gain an early foothold in a new market by providing players with the sorts of content they know and love.


we produce to be experienced by as wide an audience as possible. In the case of the CIS region, there are few more ambitious operators than Parimatch and their growth goals aligned perfectly with our strategy. It was a good fit for both parties.


Conversely, what does Parimatch and First Casino see in Greentube's offering that makes them an attractive partner?


Our partners know that by co-operating with Greentube, they gain access to not only an unparalleled level of service and support within the iGaming industry, but also some of the most highly sought after modern hits such as our Diamond Link series and guaranteed blue chip titles that have stood the test of time.


WIRE / PULSE / INSIGHT / REPORTS P101


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