G3 INSIGHT - QUIXANT
Providing continuity and support in the face of ongoing disruptions
How has Covid-19 changed the slot tech landscape? G3 discusses new technology, G2E impressions and changing customer dynamics with Quixant’s Chief Technology Officer, Abhinay Bhagavatula.
Click here to watch the G3 Pulse Podcast interview with Abhinay on YouTube or listen to the podcast on Spotify.
Quixant exhibited at the latest G2E show in Las Vegas when many were unable to attend the event - what was your view of the show?
Being in the gaming industry for over 15 years now, gaming shows continue to be an exciting part of our business that gives us an opportunity to meet our customers and prospects face-to-face.
Abhinay Bhagavatula Chief Technology Officer, Quixant
Abhinay Bhagavatula is a leader in the gaming technology world, who has 20+ years of product and technology experience. Abhinay joined Quixant in 2019, and as Chief Technology Officer guides product development and strategy to meet the needs of the gaming industry. Prior to this, Abhinay has worked in product and commercial leadership roles with top-tier gaming companies such as WMS Gaming, a division of Scientific Games, and Aristocrat gaming where he was instrumental in the execution and rollout of new product strategy to global gaming markets.
G2E has always been a coveted gaming event and one of the shows that I most look forward to - especially having missed last year’s exhibition due to the pandemic. Given those challenges, G2E 2021 turned out to be a successful and positive event for Quixant. Attendance was certainly down on previously years, but this was to be expected.
What was very positive was the support of the gaming manufacturers who showed their latest products in Las Vegas, which meant we were able to talk to all the key suppliers in the market.
What was the focus of customer enquiries on the booth - and what were you specifically able to show in Vegas?
We have been working hard to ensure our product reaches our customers. Tis year, that’s been challenging on many fronts for the gaming industry, especially as the markets opened up to enormous demand for product. Unfortunately, there have been supply chain shortages and shipping delays, which has been affecting the delivery of product to our
“We have been working hard to ensure our product reaches our customers. This year, that’s been challenging on many fronts for the gaming industry, especially as the markets opened up to enormous demand for product. Unfortunately, there have been supply chain shortages and shipping delays, which has been
affecting the delivery of product to our customers. As a result, G2E enquiries were focused upon fulfilment of deliveries to meet the demands of the market.”
customers. As a result, G2E enquiries were focused upon fulfilment of deliveries to meet the demands of the market.
Another important topic discussed at the show concerned ‘end-of-life.’ A lot of suppliers are currently in the situation in which they are unable to deliver product, as a lot of key component suppliers announced end-of-life for their products. Te question at the show was: “how is the industry adapting to make sure they have a deliverable product.”
Te situation is compounded by the fact that the regulatory nature means it takes considerably more time to create a new product in this industry. At Quixant, as a supplier of technology solutions, it is upon us to provide customers with all the options they need to ensure the least disruption possible.
How important is the software suite offered by Quixant to enhance its hardware solutions to the buying decision of new clients?
Our clients really value our offering of gaming hardware platforms which come with integrated software tools and solutions as standard. Demonstrating the added-value of this software was a key focus at the G2E show. Te combination of stable hardware and effective software is very powerful, enabling customers to got-to-market much faster.
As our customers continue to put their energies into content, software becomes increasingly important. For example, we have launched a product called Play, which is Quixant’s media solution. Play helps customers cut significant licensing costs while benefiting from a powerful game rendering tool. Tere was a lot of interest and interaction with customers at G2E for the Play product.
At the same time, there are a lot of customers entering the gaming market, which requires a great deal of regulated features. Tis type of customer really benefits from our integrated software as it helps ease of integration in this highly regulated sector.
P42 WIRE / PULSE / INSIGHT / REPORTS
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