Pulse
STAR GUARDIANS EVOPLAY
Evoplay: Today’s Gamers are tomorrow’s iGamers. And they’re bored by your games
Evoplay’s big release for 2021, Star Guardians, is a game the company believes will turn the iGaming industry on its head by bringing new audiences to online casinos.
While young, affluent, mainstream gamers are not overly interested in the games found in online casinos, Star Guardians provides, for the first time, manual control and third-person shooter mechanics.
Evoplay first showcased Star Guardians this September at SBC Summit Barcelona, and it caused quite a stir. Conference goers were even lining up to have their photo taken with the lifesize cutouts of the title’s main characters.
Te game oozes beautiful graphics, delivers an incredible soundscape and has a cinematic feel. But more than that, it gives something we’ve never seen before. It turns a video slot into a third-person shooter where you can actually control the character you’re playing as.
In short, it’s a gambling title that looks, feels and plays like a mainstream gaming product. Or, as Evoplay described it in Barcelona, “it’s truly
P106 WIRE / PULSE / INSIGHT / REPORTS
Online casinos have a growing problem on the horizon. Research shows that an operators’ biggest problem is not retaining their players - it’s acquiring new ones. And Millennials (Generation Y, those born between 1980- 1994), and Generation Z (born 1995-2010) are largely apathetic to the games found in online casinos.
interactive, immersive, iGaming entertainment.”
It’s the future, they say, because online casinos have a growing problem on the horizon. Research shows that an operators’ biggest problem is not retaining their players - it’s acquiring new ones. And Millennials (Generation Y, those born between 1980-1994), and Generation Z (born 1995-2010) are largely apathetic to the games found in online casinos.
Not because they have a moral objection to gambling (they are more than happy to bet on sports events, for example), but because the games themselves just don’t interest them. Tey are boring to a group of people who play fast- paced action games, people who are embracing VR and AR, and who do all of this using well- honed, much-practiced skills.
For mainstream gamers, pushing a button and waiting for a randomly generated row of cherries to line up, just doesn’t cut it. And that’s a huge problem as these age groups are the potential gamblers of tomorrow. Millennials, for example, spent the least amount of time on gambling and exhibited the lowest scores on the number of days for slot gambling, among all generations.
Evoplay says it’s a problem with a fix, because these people do love playing games. Tey just need the right games. Almost 90 per cent of Generation Z, and 83 per cent of millennials, play video games on smartphones, gaming consoles and computers at least weekly and, at most, daily.
Te average gamer plays for almost 8.5 hours each week. Tere are 3.24 billion of them in the world, 70 per cent are over the age of 18 and, on average, are 34 years old. Tey have disposable income and are often homeowners. Tey like to bet on sports. Tey just need to find iGaming products that appeal to them.
In short, Star Guardians brings together all of the components that gamers love. Ivan Kravchuk, Evoplay CEO, explains: “Star Guardians blurs the lines between Gaming and iGaming, audiences of players, game genres and
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