As Head of Games, what is your remit?
The goal is to have the best performing content in the popular markets to enable our clients to target regulated markets with the correct content for them. My focus is the quality of games (popularity, mechanics, features, weight, loading speed) and pricing - as I want to make our clients happy, what can be better than amazing price-quality balance.
P114 WIRE / PULSE / INSIGHT / REPORTS
My role is to build the games portfolio for Uplatform, as mentioned above, it will be distributed as part of the platform solution or separately as the game aggregator. Te goal is to have the best performing content in the popular markets to enable our clients to target regulated markets with the correct content for them. My focus is the quality of games (popularity, mechanics, features, weight, loading speed) and pricing - as I want to make our clients happy, what can be better than amazing price-quality balance.
What trends are you seeing in player behaviour across slots and live casino?
Te main trend throughout the industry must be growth, I believe. Even though our client base is yet to grow, and thus, I do not possess very deep BI data, I think we can clearly state that players love Live casino games, maybe because it really
started evolving as a vertical, or maybe because they love to feel like in a real casino, it’s hard to say, because I think both apply.
At the same time, we can see that the slot players are also quite active. I guess it’s a bit too soon to assess our platform’s trends; it’s usually better to evaluate year-on-year results, frankly speaking.
How are slot providers and operators responding to these changes?
Every operator on our platform is pretty much playing with their strategy. I believe, we can see that some content providers are jumping in numbers from month to month, some are slowly and steadily growing, which gives us the understanding that everybody is maybe testing promotion methods, possibly different affiliates, it all depends.
I believe it’s worth mentioning that it seems quite challenging to keep the end players excited
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