Pulse


AI - LAND-BASED SURVEILLANCE UPLATFORM


Uplatform: launching a


platform just before a global pandemic


Uplatform, a sports betting and casino operating platform, launched just before the pandemic hit. Joining a sector where word of mouth is crucial, Kate Romanenko, Head of Games, explains how Uplatform is seeking to become a strong and reliable brand on the market.


What is Uplatform?


Kate Romanenko, Head of Games, Uplatform


Among Uplatform's


outstanding features are, first of all, the fact that most of the employees come with great iGaming backgrounds and, secondly, the fact that the


platform is newly developed, so it has fewer possible setbacks and less older development, resulting in a less negative experience for our clients.


P112 WIRE / PULSE / INSIGHT / REPORTS


I’d like to say a "breath of fresh air among iGaming platforms,” but to be completely transparent – Uplatform is a solid turnkey solution for online betting and casino operators, enabling them to step into regulated markets and customise their content in their most desired way.


Solutions providing is an intensely competitive space. What is Uplatform's point of differentiation?


Te competition is indeed intense; here, we are not even speaking about the platform solutions by themselves, but established game providers are becoming game aggregators, and some of them are becoming platforms. Tus, yes, we at Uplatform always have to watch out for what’s interesting and useful on the market and listen to our clients to see what they really need.


Among Uplatform's outstanding features are, first of all, the fact that most of the employees come with great iGaming backgrounds and, secondly, the fact that the platform is newly developed, so it has fewer possible setbacks and less older development, resulting in a less negative experience for our clients. I find it really great that Uplatform is a relatively new technology on the market.


For me personally, it’s the most significant


differentiator. As per our client's feedback - they appreciate our approach as they see Uplatform not just as a platform supplier. We are serious with our goals – delivering our client's success and prosperity. To do so, we have a genuine interest in their project even after launch with accessible communication without any additional formalities.


Uplatform has attended GAT Expo, SBC Summit Barcelona and iGB Live since the events circuit got back on the road. What was the focus of customer enquiries at these events?


Let's be honest, these initial offline events were more about reconnecting after a break, meeting old friends and partners, as well as meeting new faces, of course. Apart from all the chit-chat, operators expressed interest in the flexibility of the platform, its customisation capacity, and the richness of content and pricing.


Uplatform launched just before the pandemic hit. How has Covid shaped Uplatform's business strategy at such an embryonic stage in its development?


With all due respect to the worldwide situation and uncertain times, I want to say it was maybe even easier than if we were all together at the office. Of course, it wasn't as smooth as we were hoping it to be. Many of the issues that other platforms were dealing with were magnified


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