TENTPOLE GAMES KONAMI GAMING - CHINA SHORES
As with any type of entertainment—be it cinema, video games, or books—extension of slot brand IP can help introduce a popular favourite to new audiences, while also capturing the curiosity of long-time fans. We’ve seen this with China Shores, but also with other top Konami slots like Dragon’s Law. Some extensions are more successful than others.
I think the important thing is to be strategic about which nostalgic core elements will retain their integrity, and which new elements will provide significant differentiation. In the case of China Shores Great Stacks, we retained the potential for high-volume free games, but offered a new reel format and additional Balance of Fortune options. Te response from players was good, and China Shores Great Stacks continues to be one of our best games on the Concerto portrait screen cabinets.
What did China Shores Quad Spin add to the brand?
China Shores Quad Spin is one of the debut games available on Konami’s new DIMENSION 27 stacked screen cabinet. It features classic China Shores on four individual sets of spinning reel frames, all on one screen. Whenever free games are won on any of the reel frames, the remaining reel frames go dim, so players can relax and enjoy their earned free games. Casinos can even activate a two-
“When players have good experiences on a game, they
come back to it. Players return to China Shores because they enjoy its entertainment. It’s for this same reason that Konami continues to see demand for China Shores and continues to send the game to casino locations around the globe.”
level standalone progressive jackpots overtop the base game, for even more win potential. Additional Quad Spin series are also available, like African Diamond Quad Spin and Mayan Chief Quad Spin.
Is there a limit to the changes that can be made to a game before the essence of the original game is lost?
Yes, it’s important to retain some core elements, to honour the integrity of the brand.
China Shores has made the transition to an online slot game - what has been the reception to the theme in this format - and is this a new audience playing the game - or is it that land-based players are now playing online with familiar brands?
China Shores is one of our most recognised game titles available online. Certainly, there is strong recognition for the game due to its land-based success, and emerging online platforms allow China Shores to reach even larger audiences.
The China Shores theme is over a decade old and still going strong - what gives a theme such legs?
When players have good experiences on a game, they come back to it. Even if they do not win every time, players return to China Shores because they uniquely enjoy its entertainment. It’s for this same reason that Konami continues to see demand for China Shores and continues to send the game to casino locations around the globe.
Why is China Shores synonymous with the Konami brand in the US? And has another Konami title managed to surpass China Shores in terms of player appeal and longevity?
China Shores was the first slot that propelled Konami Gaming to players across hundreds of jurisdictions, spanning a depth of casino sectors. However, we’ve celebrated many other top titles since. Games like African Diamond, Solstice Celebration, and Chili Chili Fire are often celebrated for longevity. And more recently, All Aboard stands out for its huge player appeal.
WIRE / PULSE / INSIGHT / REPORTS P27
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