With over 20 years’ experience in iGaming, Kane has a deep understanding of the key levers of regulated markets, and the balance needed between regulatory and operational drivers, and
commercial considerations. Raised in Sydney, Kane started in the gambling industry through various roles in RSL clubs (public hospitality venues offering food, drinks, and entertainment – including gambling) while completing his degree. After a move to Europe, Kane worked with traditional UK bookmakers such as Victor Chandlers and Betfred, in technical, operational and senior
management roles. Kane moved to Bally’s Intralot (then Gamesys) in 2013, and in his present role of Managing Director of Gamesys Operations Limited is responsible for overall performance, strategy and operations. Additionally, Kane is the founding Chairman of GamProtect, the voluntary industry scheme in the UK to help protect the most vulnerable players through the secure and compliant sharing of key information amongst participating operators.
KANE PURDY Managing Director, Gamesys Operations Limited, and Chair, GamProtect, UK