By stripping away everything that isn't essential, you can make the interface genuinely sharp and clean. Tis is an approach we have taken across our offering, and something we’re proud of, with the outcome evident across all our titles, both RMG and FTP. Beyond that, we're investing heavily in immersion, art, animation, and storytelling. Te storytelling element, in particular, is one we are exploring further, as it gives real depth to a crash experience.
One title we’re developing is a deeply immersive horror style game that applies the core crash principle - cash out or keep going - to a ‘levels/towers’ format where each door hides either a risk or a reward.
genuine free-to-play DNA and certified infrastructure have a structural advantage.
In most casino products, volatility is a math setting. In crash, it feels more like a personality. How intentional is that, and can it be shaped in a way players actually recognise?
It’s something we’ve thought about carefully. Our first crash game launched at 98.5 per cent RTP, and what we found is that the difference between 98.5 per cent and 97 per cent is largely a function of how often the round ends at 1.00 - the so-called instant crash.
Getting millions of players engaging simultaneously, managing the latency so that cashouts happen in time, and keeping
everything synchronised globally, is a very different engineering challenge from a static slot. Tat barrier to entry keeps the regulated space less crowded than you might expect.
Te tension is the same as watching a rising multiplier: you can stop any time, but instinct pulls you
forward.Slots looked very different fifteen years ago. Te depth of character, animation, and narrative they now carry have transformed the format. We're trying to get ahead of that curve for crash and arcade games.
Is there a risk that crash becomes the industry’s version of fast food, highly effective and highly repeatable, but ultimately limiting in terms of creativity and long-term player value?
I’d push back on that. Crash looks simple from the outside, but what we and others have built is technically very demanding.
Getting millions of players engaging simultaneously, managing the latency so that cashouts happen in time, and keeping everything synchronised globally, is a very different engineering challenge from a static slot. Tat barrier to entry keeps the regulated space less crowded than you might expect.
Te format will keep growing. Te real question is who shapes that growth in regulated markets - and we believe the studios with
JOHN GORDON CEO, Incentive Games
Players have a perception of the RTP and volatility, but creating an engaging narrative can be as crucial to the experience as the math setting. Naturally, there’s different variants with tax structures in markets requiring adjustments, but we’ve broadly found that the optimal range sits comfortably above 95 per cent for regulated markets.
If crash is still one of the dominant formats two or three years from now, what will have changed in a way that today’s versions would feel outdated?
In regulated markets, I think today’s versions will feel flat within two years. Te direction we’re heading - depth, richer animation, genuine storytelling, and mechanics that reward engagement rather than just participation - is fundamentally different from what’s out there now.
For operators in those markets, responsible gaming integration and multi-jurisdiction certification will be the table stakes for any title worth placing. Te studios that also bring genuine mechanical innovation and not just visual polish are the ones that will win shelf space. Tat’s where we’re building, and it’s where we’re ahead.
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