No More Experimenting Fazi’s Scalable Growth Plan


After a period of rapid growth, Fazi is tightening its approach. Ivica Jovanovski, iGaming Director, says the focus now is on scalable product, stronger partnerships and turning momentum into something more repeatable.


Ivica, there’s been a lot of movement around Fazi recently - new markets, partnerships, product releases. What’s driving that pace?


Several aspects of the business are now moving in the same direction simultaneously. On the outside, that shows up as launches like bet365, certification to enter the Georgian market, Austria with win2day, and stronger momentum in Brazil. Publicly, Fazi has framed this as part of a wider international growth strategy built on regulated-market expansion, localisation, and long-term operator partnerships.


Internally, I would describe the real driver as maturity. We are no longer approaching growth only as “more deals, more launches.” We are becoming more deliberate about where we grow, how we deliver, and what kind of company we want to be.


Te direction is very clear: become more product-driven, improve speed of delivery across multiple markets, and scale through stronger distribution and deeper operator relevance rather than through isolated one-off wins. Tat same logic has also been reflected publicly in Fazi’s interviews, where the shift from a more business-driven model toward a product-driven one is described as central to 2026.


So the short answer is: the pace is not random. It comes from stronger alignment between compliance, product, commercial teams, and distribution. When that alignment improves, launches stop being isolated announcements and start becoming part of a broader growth system.


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Te bet365 deal puts your content in front of a huge global audience. What does that unlock for you that wasn’t there before?


Te immediate answer is scale, but the more important unlock is clarity. When your games are placed in an environment like bet365, you are no longer evaluating performance in isolated markets or limited conditions. You are seeing how your product behaves across multiple regions, player segments, and competitive setups at once.


Tat creates a much sharper feedback loop. You understand faster which games travel well, where positioning needs to improve, and where your product roadmap should evolve.


At the same time, it shifts perception. Being part of that ecosystem strengthens credibility with other tier-one operators and partners. It signals that you can meet the standards required at the highest level of the industry. So beyond distribution, what it unlocks is validation at scale, benchmarking against the best, and faster product evolution.


Fazi recently obtained certification to enter the Georgian market. What does success look like in the first 12 months once live?


Certification is the entry point, not the outcome. In the first 6–12 months, success is about moving quickly from access to relevance. Tat starts with clean execution — stable integrations, smooth delivery, no operational friction.


But very quickly, it becomes a commercial question. Are we visible


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