Another big challenge for operators this year is going to be the time zone differences. It’s no secret that a lot of the betting volume for the
World Cup is going to come from major European markets, especially the UK, but the fact that nearly a third of the tournament’s games are going to be taking place in the early hours of the morning is no doubt going to impact the number of bets placed.
For virtual sports, that influx of new bettors can be significant. Newer bettors are often much more open-minded than more seasoned bettors who prefer betting on one or two sports and rarely venture past the main pages of their chosen sportsbooks. Operators with virtual sports offerings, well- positioned, within their sportsbooks can capitalise on this.
While the World Cup itself lasts for a month, the actual amount of football on TV decreases as the tournament goes on. Tere are 72 matches across the group stages, which essentially cover the first two weeks of the tournament. After this, there are just 32 matches remaining in the knockout stages, with breaks in the schedule between each stage and the latter games.
Bettors engaged with the tournament may look for options between group-stage matches or, during the later stages of the knockout rounds. Virtual sports provide an excellent option. Tey do not need to act as a replacement for real football, but rather, a complement to it.
Another big challenge for operators this year is going to be the time zone differences. It’s no secret that a lot of the betting volume for the World Cup is going to come from major European markets, especially the UK, but the fact that nearly a third of the tournament’s games are going to be taking place in the early hours of the morning is no doubt going to impact the number of bets placed.
Fortunately for operators who promote their virtual sports products correctly, there is an alternative option available. Virtual sports essentially operate on the operator’s terms, providing bettors with around-the-clock betting action. Tis allows punters to have something to bet on if they cannot get involved with some of the matches and can capture their attention throughout the tournament.
During what will no doubt be the busiest month of the year for bettor engagement, being able to maintain that engagement when there are no matches or when time zones are becoming
an issue provides an attractive opportunity to drive revenue.
Of course, many operators will also be trying to figure out how to cross-sell their casino products to this emerging customer base. Traditionally, football and World Cup-based slots have not had the impact that developers and operators would have liked, and the market can become saturated with the same themes and mechanics quite quickly in the months leading up to the World Cup.
Virtual sports does an excellent job of bridging that gap. It offers new bettors the chance to become comfortable with faster-paced betting and removes the emotional attachment that people often have to traditional sports betting. Tis can be an excellent way for them to adjust to different mechanics and betting styles, making it an excellent bridge between sports betting and casino products.
Finally, when the final whistle blows on the tournament on July 19th, many sportsbooks are going to have a problem. Tey have a hugely engaged audience, but no more major football fixtures for a month. Europe’s major competitions: the Premier League, La Liga, Bundesliga, and Serie A, do not start up again until mid-August, which means sportsbooks run the risk of losing the audience they worked so hard to build for the World Cup.
Once again, this is where virtual sports can step up to the plate as an excellent player retention tool. Maintaining bettors after the tournament is going to be a huge challenge, but if virtual sports is utilised correctly, then it will help operators bridge that gap and maintain those bettors they spent all that money acquiring.
With weeks to go until the big kick-off in Mexico City on June 11th, now is the time operators should be weighing up their virtual sports strategy and realising that, rather than being an afterthought, virtual sports could be one of the most powerful engagement and retention tools they have at their disposal this summer.
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