IAGA Summit Sarasota: June 2-4, 2026
Many operators are taking this very seriously and trying to be proactive. Te first step is ensuring responsibility is embedded in the DNA of the company. It cannot just be a policy document or an annual training video. It needs to be part of everyday discussions across the organisation.
Responsibility teams also need to be integrated into all areas of the business; marketing, VIP management, customer service and product development. Technology is also playing an increasingly important role. At OpenBet we talk a lot about our system, Neccton, which generates a risk score for every player and supports automated outreach programmes based on behavioural data. Tese systems allow operators to encourage safer play in a non-judgmental way, for example, prompting players to take breaks or withdraw funds for other forms of entertainment. We find this is a non-stigmatising way to encourage safer habits that results in more loyal and safer players over time.
Do suppliers and technology platforms have an important role to play in mitigating litigation risk?
Yes, definitely. Systems like Neccton can streamline and strengthen responsible gambling programmes, helping operators manage player protection more effectively. Some operators develop their own internal systems, which can work, but there are advantages to independent third-party solutions. A strong third-party solution creates an auditable and independent record of customer behaviour and interactions that is critical for regulatory investigations.
One issue regulators face today is comparing data across operators. If one company uses proprietary internal tools, another uses a third-party platform, and a third relies on manual compliance monitoring, regulators struggle to compare data meaningfully. Over time, I think technology-driven systems will become increasingly important in creating comparable standards and helping regulators understand industry-wide trends.
Are there particular US jurisdictions where litigation pressure is becoming more pronounced?
We’re seeing a number of cases emerging in New Jersey, likely because the state has a mature gambling market and a
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relatively consumer-friendly legal environment. Te state also has courts and regulators that are very familiar with gambling law. Combined with the long history of Atlantic City, there’s also a consumer base that understands its rights. All of those factors contribute to New Jersey becoming something of a focal point for litigation. However, other states are seeing a rise in this type of litigation as well, so it is hard to say that it is happening in any one particular place.
Looking ahead, do you expect consumer litigation to intensify as the US market matures?
I think it will continue increasing for a while, for a couple of reasons. First, with prediction markets are emerging, many consumers don’t necessarily understand the differences between prediction markets, regulated sportsbooks and offshore operators. But without systems for recourse in regulatory agencies, they will turn to the courts.
Second, the broader regulatory environment in the US can shift toward deregulation at times. When that happens, some disputes that might otherwise be handled through regulation end up being addressed through litigation instead. Given the state-by-state nature of US gambling law, consumers often rely on the courts as their main avenue for recourse.
What key insights do you hope delegates will take away from this IAGA Summit session?
First, we want delegates to understand the current litigation landscape: what types of cases are emerging and what issues courts are focusing on. Tese legal risks become part of how companies will continue to evaluate business opportunities.
Second - and perhaps more importantly, we want to explore how companies can mitigate litigation risk more proactively. Tat includes showing the business case for responsible gambling and player protection. Legal and compliance teams often propose measures that the business initially views as restrictive. But in many cases, taking a longer-term perspective actually protects growth and innovation.
Ultimately, the goal is to help legal teams and business leaders work together to support sustainable, responsible industry development.
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