football bets in Mexico (which is the second- most populated Latin American country at 132.99 million) in 2025, compared with 19 per cent in Brazil.


On that topic, Di Nizo expands on the differences between markets. She says: “In Brazil, bettors tend to gravitate toward more entertainment-driven products, such as bet builders and player-based markets. Brazilian fans enjoy being creative with their bets and building narratives around the match.


“In Mexico, we often see stronger engagement with more traditional betting markets, such as match outcomes, handicaps, and totals.”


Product tools to give sportsbooks an edge Te World Cup is always an important time in the online sports betting calendar, and can often be the opportune moment for new product tools to push the market forward. One of which will be supplier Altenar’s World Cup Lobby, where operators can showcase all relevant markets and betting opportunities.


When asked what types of offerings will make sportsbooks stand out in LatAm during the tournament, Diego Salas, Altenar’s Sales Director, mentions how they can focus on making the journey to betting on individual teams as seamless as possible.


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