Casino Technology itself, with Mr. Borissov looking to divide the company into two divisions with the creation of a separate Casino Technology Interactive. “In terms of online, we are entering this sector very much as a newcomer, as compared to the land-based sector. However, we understand the need to catch-up both in terms of placement and licensing,” states Vice President of Casino Technology, Rossi McKee. “Our focus is on legalised gaming markets and the concepts aligned to omni-channel solutions and environments. We will adapt our products to fit the requirements of regulated markets, whether that’s online only, land-based specific, or a combination of both.”
Speaking to Roman Dimitrov, Casino Technology’s Sports-Betting/Project Manager, he demonstrated the company’s online casino and sports-betting offerings under the ‘
eCasino.BG.’ banner. Just as the gaming halls in Sofia are packed with every kind of game from almost every manufacturer, Casino
Technology’s online casino offers its own games, plus those of its domestic rival, EGT, and also features the games library from NYX, and includes payment methods offered from Skrill through to ePay and ezpay, with cash payments the preferred options for Bulgarian players.
Unique to the
eCasino.BG site is the monthly bet bonus, with prizes averaging around €1,500. “Our style of operation is different from the majority of online operations in Bulgaria as we are focused on linking our locations with our online offering,” says Mr. Dimitrov. “In any of our land-based locations you can transfer your money to the cashless system and play online wherever you like. Moving your money between land-based and online is really easy for our players, with rewards aimed at giving players the best experience possible wherever they choose to play. For many of our land-based players, it is about teaching them how to play online, whereas we are incentivising online players to visit our land-based locations, many of them for the first time.”
Casino Technology has developed a mobile App that updates and alerts users to the precise level of the jackpot at each and every slots hall in the network – and not just the mystery jackpot level, but the live play in every slots parlour. In a country with a shrinking population of 7.09 million at the last count in 2016 (a decade ago the population of Bulgaria was 7,682,614), the potential online player base is small by international standards, but when combining the number of slots (25,000) with the online player base, the omni-channel player is a very valuable commodity.
“What we have seen, being a land-based operator, is that our top five land-based games are also our top five online games,” says Stefan Enchev, Head of Business Development Central and Western Europe, Casino Technology. “It’s the same in international markets in which our top games in Bulgaria are a 99 per cent match for the top five games in Georgia and Cyprus – both online and land-based, which is what makes omni-channel so appealing.”
NEWSWIRE / INTERACTIVE /
247.COM P65
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