Insight
FRANCE Casino Operations
Marie-Pierre Landowski President, Groupe Emeraude
ways of retaining its players in order to better personalise the relationship with them. We want to offer our customers a very modern range of games with regard to slot machines and other types of games.
Do you think peripheral activities are becoming more important for casinos?
What is your assessment of the 2015-2016 financial year?
Te eight casinos of the Emeraude group generated a GGR of €65,187,073 showing an increase of 0.53 per cent. We have consolidated our position and will continue to increase our efforts in the search for excellence in terms of the services offered to our customers. We believe that creativity in gaming, as well as developing our catering, hospitality, spa, entertainment and entertainment offerings are all key in the stratgey of our leisure group.
Te Emeraude Group will continue to invest in the look of our establishments, in modernising our gaming floor and the offer of games while remaining on the lookout for new products. We will expand the offer of electronic games. We recently launched electronic Black Jack with a virtual croupier, and will begin to test electronic bingo in the coming weeks. We initiated this test because we believe that bingo, a new product, fits perfectly into our strategy of diversifying our offer. In addition, the group is developing new
Henri Ernoult Chariman Groupe Cogit
Te activities of our ‘non-gaming’ profit centers have always been important to Emeraude because they allow us to offer diversified proposals for our customers. Tey meet the expectations of local authorities and they promote the reputation of our casinos, which makes them strategic assets. In addition, Emeraude has expanded its offer in the leisure sector with the development of cruises on the Seine in Paris since the Compagnie de la Seine was bought out. We manages two barges,
Capitaine Fracasse and Paris en Scene, that sail and a fixed barge for the organisation of private events.
What could the new government do to help the gaming sector?
For more than 10 years, we have been calling for the creation of a single authority for all gambling operators in France: casinos, online games, FDJ, PMU. Tis is for obvious reasons including harmonization of regulations, coherence and also protection of players. Te same framework for all operartors would allow us to propose and develop new games and new technologies under similar conditions. Tis reform that we have been asking for for years would take into account the evolution of an excessively volatile market and would improve our ability to address our customers wishes.
What are your projects on the games part for this year?
Te Cogit Group intends to pursue its ambitious investment policy in its casinos by maintaining an optimal quality of service. Frequentation of our establishments depends on the satisfaction perceived by our clientele. It is also in this way that we will be able to attract more and more players.
After the €5m makeover at the Casino de Schoelcher in Martinique, we are launching a similar program on the Gosier casino in Guadeloupe. In addition, we have just injected €700,000 into the renovation of the casino in Saint-Gilles-Croix-de-Vie in Vendée and another €700,000 into the establishment of Trois Ilets in Martinique.
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We will also be investing €4m into a casino in Cherbourg in Manche.
How do you see peripheral activities developing for your casinos?
Peripheral activities have always been a priority for the Cogit Group and they will remain so. Not only are these activities, which include catering and entertainment, a legal obligation, but they are also essential if we want to increase attendance in our casinos. Te investments we are making are largely devoted to these peripheral activities. Tis is particularly the case in Gosier where we have created, among other things, a theater. We will apply the same
strategy to the Trois Îlets with the development of a new animation area.
In your opinion, what could the new government do to help the gaming sector?
Te new government should take many measures to ensure the future of the games sector, which is a major source of direct and indirect employment. Among the most urgent measures, I will cite the reduction of all the unnecessary constraints weighing on our activity. I would advocate the creation of a single gaming regulation commission. With such a mechanism, the State could thus realise that some sectors enjoy preferential treatment.
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